Eyeshadow palette brands in New Zealand:Which are most popular?
In September 2026, Maybelline was the most searched eyeshadow palette brand in New Zealand, accounting for 48.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Maybelline, Anastasia Beverly Hills and Natasha Denona were mentioned most often, in three of the four answers. Anastasia Beverly Hills was recommended most often, coming first in one out of three responses that gave a list.
MaybellineShare of searches 48.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Charlotte TilburyShare of searches 20.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Huda BeautyShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Bobbi BrownShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MACShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top eyeshadow palette brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Maybelline, Anastasia Beverly Hills and Natasha Denona were mentioned most often, in three of the four answers. Anastasia Beverly Hills was recommended most often, coming first in one out of three answers that gave a list. Natasha Denona was second, and Maybelline was third. Charlotte Tilbury, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeshadow palette brands
4 answers
Asked ChatGPT
“Which eyeshadow palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eyeshadow palette brands in New Zealand?”
Asked ChatGPT
“What's the best eyeshadow palette brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eyeshadow palette nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“neutral eyeshadow palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which eyeshadow palette brands do people search for most?
This chart shows how often people search Google for each eyeshadow palette brand by name. Each line represents a brand's share of searches for all seven eyeshadow palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Charlotte Tilbury | Huda Beauty | Bobbi Brown | MAC | Anastasia Beverly Hills | Natasha Denona |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 21.1% | 12.6% | 9.5% | 6.9% | 4.4% | 2.1% |
| Nov 2025 | 38.6% | 20.6% | 20.4% | 8.1% | 6.9% | 3.2% | 2.2% |
| Dec 2025 | 45.4% | 22.5% | 11.8% | 8.4% | 6% | 4% | 1.8% |
| Jan 2026 | 45.6% | 20.2% | 16.8% | 7.1% | 5.4% | 2.9% | 1.9% |
| Feb 2026 | 49.2% | 19.4% | 12.5% | 7.5% | 6.5% | 3.5% | 1.5% |
| Mar 2026 | 51.4% | 18.1% | 11.3% | 6.6% | 8.1% | 3.1% | 1.4% |
| Apr 2026 | 48.7% | 22% | 11.7% | 6.6% | 5.7% | 3.7% | 1.7% |
| May 2026 | 49.9% | 20.4% | 11.5% | 7.1% | 6.2% | 2.9% | 1.9% |
| Jun 2026 | 47.2% | 26.3% | 10.9% | 5.9% | 5.6% | 2.7% | 1.5% |
| Jul 2026 | 50.9% | 21.4% | 10.7% | 6.5% | 5.3% | 3.6% | 1.6% |
| Aug 2026 | 51.4% | 20.2% | 11.8% | 6.1% | 4.9% | 3.9% | 1.9% |
| Sep 2026 | 48.5% | 20.7% | 11.9% | 7.4% | 6.3% | 3.4% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 12.7K | -4.9% | -2.9 points | |
| 2, held 2nd | 20.7% | 5.4K | +3.6% | +0.6 points | |
| 3, held 3rd | 11.9% | 3.1K | +2% | +0.1 points | |
| 4, held 4th | 7.4% | 1.9K | +22.3% | +1.3 points | |
| 5, held 5th | 6.3% | 1.6K | +30.2% | +1.4 points | |
| 6, held 6th | 3.4% | 880 | -12% | -0.5 points | |
| 7, held 7th | 1.8% | 480 | 0% | 0 points |
48.5%
Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -2.9 points.
20.7%
Held 2nd. 5.4K estimated branded searches, +3.6% vs prior month. Share +0.6 points.
11.9%
Held 3rd. 3.1K estimated branded searches, +2% vs prior month. Share +0.1 points.
7.4%
Held 4th. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
5.
MAC6.3%
Held 5th. 1.6K estimated branded searches, +30.2% vs prior month. Share +1.4 points.
3.4%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.
1.8%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among eyeshadow palette brands in New Zealand?
7 brands
In September 2026, Maybelline was the most searched among eyeshadow palette brands in New Zealand, with an estimated 12.7K branded searches, 48.5% of all searches for the seven we track. Charlotte Tilbury is in 2nd place, 27.8 percentage points behind at 20.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Maybelline | 43.4% → 48.5% | 51.4%Mar 2026 | 38.6%Nov 2025 | 1st |
| Charlotte Tilbury | 21.1% → 20.7% | 26.3%Jun 2026 | 18.1%Mar 2026 | 2nd |
| Huda Beauty | 12.6% → 11.9% | 20.4%Nov 2025 | 10.7%Jul 2026 | 3rd |
| Bobbi Brown | 9.5% → 7.4% | 9.5%Oct 2025 | 5.9%Jun 2026 | 4th |
| MAC | 6.9% → 6.3% | 8.1%Mar 2026 | 4.9%Aug 2026 | 5th |
| Anastasia Beverly Hills | 4.4% → 3.4% | 4.4%Oct 2025 | 2.7%Jun 2026 | 6th |
| Natasha Denona | 2.1% → 1.8% | 2.2%Nov 2025 | 1.4%Mar 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand increased from 43.4% to 48.5%.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand decreased from 12.6% to 11.9%.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eyeshadow palette brands in New Zealand decreased from 9.5% to 7.4%.
- Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand decreased from 6.9% to 6.3%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand decreased from 4.4% to 3.4%.
- Across the 12 months ending September 2026, Maybelline’s share of searches among eyeshadow palette brands in New Zealand peaked at 51.4% in March 2026 and was lowest at 38.6% in November 2025.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands in New Zealand peaked at 26.3% in June 2026 and was lowest at 18.1% in March 2026.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 10.7% in July 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eyeshadow palette brands in New Zealand peaked at 9.5% in October 2025 and was lowest at 5.9% in June 2026.
- Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury and Natasha Denona held steady: their share of searches among eyeshadow palette brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand eyeshadow palette brands in September 2026?
5 changes
In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.
In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%.
In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.
In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
Compare popularity between leading brands
- Maybelline vs Charlotte Tilbury: compare popularity
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- Maybelline vs MAC: compare popularity
- Charlotte Tilbury vs Huda Beauty: compare popularity
- Charlotte Tilbury vs Bobbi Brown: compare popularity
- Charlotte Tilbury vs MAC: compare popularity
- Huda Beauty vs Bobbi Brown: compare popularity
- Huda Beauty vs MAC: compare popularity
- Bobbi Brown vs MAC: compare popularity
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