Brandwave

How popular isAnastasia Beverly Hills?

In September 2026, people searched for Anastasia Beverly Hills by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 3.4% of all New Zealand eyeshadow palette brand searches, placing Anastasia Beverly Hills sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow palette brands, Anastasia Beverly Hills appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Anastasia Beverly Hills is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. MaybellineShare of searches 48.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Charlotte TilburyShare of searches 20.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Huda BeautyShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Bobbi BrownShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Anastasia Beverly HillsShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Anastasia Beverly Hills was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Anastasia Beverly Hills is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Charlotte Tilbury–
  7. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeshadow palette brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which eyeshadow palette brands compete with Anastasia Beverly Hills?

Anastasia Beverly Hills against eyeshadow palette brands in New Zealand, by month

Share of searches by month for Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineCharlotte TilburyHuda BeautyBobbi BrownMACAnastasia Beverly HillsNatasha Denona
Oct 202543.4%21.1%12.6%9.5%6.9%4.4%2.1%
Nov 202538.6%20.6%20.4%8.1%6.9%3.2%2.2%
Dec 202545.4%22.5%11.8%8.4%6%4%1.8%
Jan 202645.6%20.2%16.8%7.1%5.4%2.9%1.9%
Feb 202649.2%19.4%12.5%7.5%6.5%3.5%1.5%
Mar 202651.4%18.1%11.3%6.6%8.1%3.1%1.4%
Apr 202648.7%22%11.7%6.6%5.7%3.7%1.7%
May 202649.9%20.4%11.5%7.1%6.2%2.9%1.9%
Jun 202647.2%26.3%10.9%5.9%5.6%2.7%1.5%
Jul 202650.9%21.4%10.7%6.5%5.3%3.6%1.6%
Aug 202651.4%20.2%11.8%6.1%4.9%3.9%1.9%
Sep 202648.5%20.7%11.9%7.4%6.3%3.4%1.8%

  1. 1.Maybelline

    48.5%

    Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -2.9 points.

  2. 2.Charlotte Tilbury

    20.7%

    Held 2nd. 5.4K estimated branded searches, +3.6% vs prior month. Share +0.6 points.

  3. 3.Huda Beauty

    11.9%

    Held 3rd. 3.1K estimated branded searches, +2% vs prior month. Share +0.1 points.

  4. 4.Bobbi Brown

    7.4%

    Held 4th. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  5. 5.MAC

    6.3%

    Held 5th. 1.6K estimated branded searches, +30.2% vs prior month. Share +1.4 points.

  6. 6.Anastasia Beverly Hills

    3.4%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.

  7. 7.Natasha Denona

    1.8%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Anastasia Beverly Hills and its closest rivals

Every comparison with Anastasia Beverly Hills

12 comparisons

How has branded search demand for Anastasia Beverly Hills changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell from 1K to 880.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand decreased from 4.4% to 3.4%.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.7% in June 2026.

How did search popularity change for New Zealand eyeshadow palette brands in September 2026?

5 changes

  1. In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.

  2. In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%.

  3. In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.

  4. In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Anastasia Beverly Hills’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • anastasia beverly hills

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How the Brand Demand Index is measured

Where does Anastasia Beverly Hills compete?

Anastasia Beverly Hills is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Eye shadow brands8th of 82.3%Show ranking
Eyeshadow palette brands6th of 73.4%Shown above
Face palette brands5th of 57.9%Show ranking
Creator with pink hair and a pink jacket

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