Face palette brands in New Zealand:Which are most popular?
In September 2026, Charlotte Tilbury was the most searched face palette brand in New Zealand, accounting for 48.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Hourglass was mentioned most often, in four of the five answers. Hourglass was recommended most often, coming first in one out of three responses that gave a list.
Charlotte TilburyShare of searches 48.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DiorShare of searches 21.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MorpheShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HourglassShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Anastasia Beverly HillsShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top face palette brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hourglass was mentioned most often, in four of the five answers. Hourglass was recommended most often, coming first in one out of three answers that gave a list. Morphe was second, and Anastasia Beverly Hills was third. Charlotte Tilbury, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hourglass4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morphe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anastasia Beverly Hills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face palette brands
5 answers
Asked ChatGPT
“Which face palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face palette brands in New Zealand?”
Asked ChatGPT
“What's the best face palette brand in New Zealand for makeup look?”
Searched Google, AI Overview
“best face palette”
Searched Google, AI Overview
“makeup face palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which face palette brands do people search for most?
This chart shows how often people search Google for each face palette brand by name. Each line represents a brand's share of searches for all five face palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlotte Tilbury, Dior, Morphe, Hourglass, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Dior | Morphe | Hourglass | Anastasia Beverly Hills |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 12.3% | 11.9% | 13.3% | 10.8% |
| Nov 2025 | 55.1% | 12% | 10.6% | 13.7% | 8.6% |
| Dec 2025 | 49.1% | 14.4% | 12.8% | 14.7% | 8.8% |
| Jan 2026 | 50.4% | 16.8% | 12% | 13.5% | 7.2% |
| Feb 2026 | 46.2% | 15.9% | 13.1% | 16.6% | 8.3% |
| Mar 2026 | 47.7% | 18.8% | 11.6% | 13.8% | 8.1% |
| Apr 2026 | 53.6% | 13.9% | 11.2% | 12.2% | 9.1% |
| May 2026 | 50% | 17.8% | 12.4% | 12.7% | 7.2% |
| Jun 2026 | 56.9% | 15.7% | 11.6% | 10% | 5.8% |
| Jul 2026 | 53% | 12.8% | 13.5% | 11.7% | 9% |
| Aug 2026 | 41% | 30.5% | 11.1% | 9.6% | 7.9% |
| Sep 2026 | 48.7% | 21.6% | 11.6% | 10.3% | 7.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 5.4K | +3.6% | +7.6 points | |
| 2, held 2nd | 21.6% | 2.4K | -38.1% | -8.9 points | |
| 3, held 3rd | 11.6% | 1.3K | -8.5% | +0.5 points | |
| 4, held 4th | 10.3% | 1.1K | -6.6% | +0.7 points | |
| 5, held 5th | 7.9% | 880 | -12% | +0.1 points |
48.7%
Held 1st. 5.4K estimated branded searches, +3.6% vs prior month. Share +7.6 points.
2.
Dior21.6%
Held 2nd. 2.4K estimated branded searches, -38.1% vs prior month. Share -8.9 points.
3.
Morphe11.6%
Held 3rd. 1.3K estimated branded searches, -8.5% vs prior month. Share +0.5 points.
10.3%
Held 4th. 1.1K estimated branded searches, -6.6% vs prior month. Share +0.7 points.
7.9%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.
Which brand is most popular in search among face palette brands in New Zealand?
5 brands
In September 2026, Charlotte Tilbury was the most searched among face palette brands in New Zealand, with an estimated 5.4K branded searches, 48.7% of all searches for the five we track. Dior is in 2nd place, 27.1 percentage points behind at 21.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Charlotte Tilbury | 51.6% → 48.7% | 56.9%Jun 2026 | 41%Aug 2026 | 1st |
| Dior | 12.3% → 21.6% | 30.5%Aug 2026 | 12%Nov 2025 | 3rd → 2nd |
| Morphe | 11.9% → 11.6% | 13.5%Jul 2026 | 10.6%Nov 2025 | 4th → 3rd |
| Hourglass | 13.3% → 10.3% | 16.6%Feb 2026 | 9.6%Aug 2026 | 2nd → 4th |
| Anastasia Beverly Hills | 10.8% → 7.9% | 10.8%Oct 2025 | 5.8%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands in New Zealand decreased from 51.6% to 48.7%.
- Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand increased from 12.3% to 21.6%.
- Across the 12 months ending September 2026, Hourglass’ share of searches among face palette brands in New Zealand decreased from 13.3% to 10.3%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among face palette brands in New Zealand decreased from 10.8% to 7.9%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands in New Zealand peaked at 56.9% in June 2026 and was lowest at 41% in August 2026.
- Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand peaked at 30.5% in August 2026 and was lowest at 12% in November 2025.
- Across the 12 months ending September 2026, Morphe’s share of searches among face palette brands in New Zealand peaked at 13.5% in July 2026 and was lowest at 10.6% in November 2025.
- Across the 12 months ending September 2026, Hourglass’ share of searches among face palette brands in New Zealand peaked at 16.6% in February 2026 and was lowest at 9.6% in August 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among face palette brands in New Zealand peaked at 10.8% in October 2025 and was lowest at 5.8% in June 2026.
- Across the 12 months ending September 2026, Dior rose from 3rd to 2nd among face palette brands in New Zealand.
- Across the 12 months ending September 2026, Morphe rose from 4th to 3rd among face palette brands in New Zealand.
- Across the 12 months ending September 2026, Hourglass fell from 2nd to 4th among face palette brands in New Zealand.
How did search popularity change for New Zealand face palette brands in September 2026?
5 changes
In September 2026, Charlotte Tilbury gained share of searches among face palette brands in New Zealand, from 41% to 48.7%.
In September 2026, Hourglass gained share of searches among face palette brands in New Zealand, from 9.6% to 10.3%.
In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%.
In September 2026, Dior lost share of searches among face palette brands in New Zealand, from 30.5% to 21.6%.
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
Compare popularity between leading brands
- Charlotte Tilbury vs Dior: compare popularity
- Charlotte Tilbury vs Morphe: compare popularity
- Charlotte Tilbury vs Hourglass: compare popularity
- Charlotte Tilbury vs Anastasia Beverly Hills: compare popularity
- Dior vs Morphe: compare popularity
- Dior vs Hourglass: compare popularity
- Dior vs Anastasia Beverly Hills: compare popularity
- Morphe vs Hourglass: compare popularity
- Morphe vs Anastasia Beverly Hills: compare popularity
- Hourglass vs Anastasia Beverly Hills: compare popularity
- Compare any of these brands
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