Brandwave

How popular isCharlotte Tilbury?

In September 2026, people searched for Charlotte Tilbury by name about 5,760 times in New Zealand, an 11.8% increase from the previous year. These searches made up 48.7% of all New Zealand face palette brand searches, placing Charlotte Tilbury first out of five brands. When we asked both ChatGPT and Google AI Overviews about face palette brands, Charlotte Tilbury did not appear in any of the answers.

Search and AI answers in September 2026

Charlotte Tilbury is the most searched of 5 competitors and not listed in any AI answer.

  1. Charlotte TilburyShare of searches 48.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DiorShare of searches 21.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MorpheShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. HourglassShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Anastasia Beverly HillsShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top face palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hourglass1st
  2. Morphe2nd
  3. Anastasia Beverly Hills3rd
  4. Charlotte Tilbury–
  5. Dior–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hourglass4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Morphe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face palette brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which face palette brands compete with Charlotte Tilbury?

Charlotte Tilbury against face palette brands in New Zealand, by month

Share of searches by month for Charlotte Tilbury, Dior, Morphe, Hourglass, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyDiorMorpheHourglassAnastasia Beverly Hills
Oct 202551.6%12.3%11.9%13.3%10.8%
Nov 202555.1%12%10.6%13.7%8.6%
Dec 202549.1%14.4%12.8%14.7%8.8%
Jan 202650.4%16.8%12%13.5%7.2%
Feb 202646.2%15.9%13.1%16.6%8.3%
Mar 202647.7%18.8%11.6%13.8%8.1%
Apr 202653.6%13.9%11.2%12.2%9.1%
May 202650%17.8%12.4%12.7%7.2%
Jun 202656.9%15.7%11.6%10%5.8%
Jul 202653%12.8%13.5%11.7%9%
Aug 202641%30.5%11.1%9.6%7.9%
Sep 202648.7%21.6%11.6%10.3%7.9%

  1. 1.Charlotte Tilbury

    48.7%

    Held 1st. 5.4K estimated branded searches, +3.6% vs prior month. Share +7.6 points.

  2. 2.Dior

    21.6%

    Held 2nd. 2.4K estimated branded searches, -38.1% vs prior month. Share -8.9 points.

  3. 3.Morphe

    11.6%

    Held 3rd. 1.3K estimated branded searches, -8.5% vs prior month. Share +0.5 points.

  4. 4.Hourglass

    10.3%

    Held 4th. 1.1K estimated branded searches, -6.6% vs prior month. Share +0.7 points.

  5. 5.Anastasia Beverly Hills

    7.9%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.

Compare popularity between Charlotte Tilbury and its closest rivals

Every comparison with Charlotte Tilbury

12 comparisons

How has branded search demand for Charlotte Tilbury changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Charlotte Tilbury in New Zealand rose from 5.2K to 5.8K.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands in New Zealand decreased from 51.6% to 48.7%.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands in New Zealand peaked at 56.9% in June 2026 and was lowest at 41% in August 2026.

How did search popularity change for New Zealand face palette brands in September 2026?

5 changes

  1. In September 2026, Charlotte Tilbury gained share of searches among face palette brands in New Zealand, from 41% to 48.7%.

  2. In September 2026, Hourglass gained share of searches among face palette brands in New Zealand, from 9.6% to 10.3%.

  3. In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%.

  4. In September 2026, Dior lost share of searches among face palette brands in New Zealand, from 30.5% to 21.6%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Charlotte Tilbury’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • charlotte tilbury
  • charlotte tilbury blush
  • charlotte tilbury bronzer
  • charlotte tilbury concealer
  • charlotte tilbury foundation
  • charlotte tilbury highlighter
  • charlotte tilbury lipstick
  • charlotte tilbury makeup
  • charlotte tilbury mascara
  • charlotte tilbury powder

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How the Brand Demand Index is measured

Where does Charlotte Tilbury compete?

Charlotte Tilbury is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands5th of 335%Show ranking
Eyeshadow palette brands2nd of 720.7%Show ranking
Face palette brands1st of 548.7%Shown above
Bronzer stick brands1st of 457.4%Show ranking
Cream bronzer brands1st of 358.9%Show ranking
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