Brandwave

How popular isCharlotte Tilbury?

In September 2026, people searched for Charlotte Tilbury by name about 5,760 times in New Zealand, an 11.8% increase from the previous year. These searches made up 58.9% of all New Zealand cream bronzer brand searches, placing Charlotte Tilbury first out of three brands. When we asked both ChatGPT and Google AI Overviews about cream bronzer brands, Charlotte Tilbury appeared in one of the four answers.

Search and AI answers in September 2026

Charlotte Tilbury is the most searched of 3 competitors.

  1. Charlotte TilburyShare of searches 58.9%Mentioned in 1 of 4 AI answers
  2. NARSShare of searches 34.1%Mentioned in 0 of 4 AI answers
  3. TarteShare of searches 7.1%Mentioned in 0 of 4 AI answers
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Top cream bronzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Charlotte Tilbury was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charlotte Tilbury1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NARS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cream bronzer brands

4 answers

  • Asked ChatGPT

    “Which cream bronzer brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best cream bronzer brands in New Zealand?”

      1. 1Charlotte Tilbury

    2. Asked ChatGPT

      “What's the best cream bronzer brand in New Zealand for everyday makeup?”

      1. Searched Google, AI Overview

        “best cream bronzer”

        1. Searched Google, AI Overview

          “cream bronzer for fair skin”

          Google showed no AI Overview for this search.

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which cream bronzer brands compete with Charlotte Tilbury?

        Charlotte Tilbury against cream bronzer brands in New Zealand, by month

        Share of searches by month for Charlotte Tilbury, NARS, Tarte. The figures are in the table below the chart.

        View monthly share of searches table
        MonthCharlotte TilburyNARSTarte
        Oct 202557.3%33%9.7%
        Nov 202556.7%33.7%9.6%
        Dec 202558.2%33.3%8.5%
        Jan 202658.2%32.7%9.1%
        Feb 202657.7%33%9.3%
        Mar 202654.7%36%9.3%
        Apr 202659%32.4%8.5%
        May 202650.5%34.2%15.2%
        Jun 202661.2%32.5%6.3%
        Jul 202657.7%34.4%7.9%
        Aug 202658.9%34.3%6.8%
        Sep 202658.9%34.1%7.1%

        1. 1.Charlotte Tilbury

          58.9%

          Held 1st. 5.7K estimated branded searches, +5.2% vs prior month. Share 0 points.

        2. 2.NARS

          34.1%

          Held 2nd. 3.3K estimated branded searches, +4.5% vs prior month. Share -0.3 points.

        3. 3.Tarte

          7.1%

          Held 3rd. 680 estimated branded searches, +9.7% vs prior month. Share +0.3 points.

        Compare popularity between Charlotte Tilbury and its closest rivals

        Every comparison with Charlotte Tilbury

        12 comparisons

        How has branded search demand for Charlotte Tilbury changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Charlotte Tilbury in New Zealand rose from 5.2K to 5.8K.
        • Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand increased from 57.3% to 58.9%.
        • Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand peaked at 61.2% in June 2026 and was lowest at 50.5% in May 2026.

        How did search popularity change for New Zealand cream bronzer brands in September 2026?

        3 changes

        1. Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026.

        2. Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026.

        3. Estimated monthly branded searches for Tarte in New Zealand fell 20.9% over 12 measured months, from 860 to 680 in September 2026.

        How are Charlotte Tilbury’s branded searches counted?

        10 search terms

        Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • charlotte tilbury
        • charlotte tilbury blush
        • charlotte tilbury bronzer
        • charlotte tilbury concealer
        • charlotte tilbury foundation
        • charlotte tilbury highlighter
        • charlotte tilbury lipstick
        • charlotte tilbury makeup
        • charlotte tilbury mascara
        • charlotte tilbury powder

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        How the Brand Demand Index is measured

        Where does Charlotte Tilbury compete?

        Charlotte Tilbury is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Makeup and cosmetics brands5th of 335%Show ranking
        Eyeshadow palette brands2nd of 720.7%Show ranking
        Face palette brands1st of 548.7%Show ranking
        Bronzer stick brands1st of 457.4%Show ranking
        Cream bronzer brands1st of 358.9%Shown above
        Creator with pink hair and a pink jacket

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