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Makeup and cosmetics brands in New Zealand:Which brands are most popular in search?

In August 2026, Dior Beauty was the most searched among makeup and cosmetics brands in New Zealand, with an estimated 37.4K branded searches and 22.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dior Beauty22.1%
  2. Maybelline11%
  3. MCoBeauty8.1%
  4. MAC5.9%
  5. Charlotte Tilbury5.3%
  6. Thin Lizzy4.6%
  7. Revlon4%
  8. Estée Lauder3.8%
  9. e.l.f. Cosmetics2.9%
  10. L'Oréal Paris2.7%
  11. +23 more

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Share of SearchLeaderboard

Compare makeup and cosmetics labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among makeup and cosmetics brands in New Zealand, by month

Share of Search by month for Dior Beauty, Maybelline, MCoBeauty, MAC, Charlotte Tilbury, Thin Lizzy, Revlon, Estée Lauder, e.l.f. Cosmetics, L'Oréal Paris, Huda Beauty, Benefit Cosmetics, NARS, Rare Beauty, NYX Professional Makeup. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyMaybellineMCoBeautyMACCharlotte TilburyThin LizzyRevlonEstée Laudere.l.f. CosmeticsL'Oréal ParisHuda BeautyBenefit CosmeticsNARSRare BeautyNYX Professional MakeupBobbi BrownNude by NatureHourglassAleph BeautyMorpheEssenceFenty BeautyToo FacedColourPopMakeup by MarioKosasRimmelCoverGirlTarteKylie CosmeticsMECCA MAXMilk MakeupRevolution Beauty
Oct 202519%8.1%9%6.1%5.3%5.4%4.2%4.2%2.7%2.3%2.7%3.5%2.5%2.8%1.9%2.3%1.6%1.7%1.6%1.3%1.1%1.9%1%0.77%1.1%0.93%0.78%0.64%0.88%1.7%0.49%0.27%0.1%
Nov 202517.5%7%13.3%7.2%4.7%8.4%3.3%5%2.3%1.8%3.8%2.7%2.4%2.4%1.4%1.9%1.6%1.4%1.7%1.1%0.93%1.2%0.83%0.68%1%0.75%0.6%0.68%0.85%0.7%0.41%0.22%0.14%
Dec 202521.1%7.5%11.6%6.1%4.9%8.5%3.5%4.7%2.4%1.8%2.2%2.9%2.2%2.2%1.4%1.9%1.5%1.7%1.5%1.4%0.91%1.3%0.92%0.66%0.96%0.75%0.66%0.73%0.69%0.76%0.52%0.23%0.1%
Jan 202620%9.2%7%6.1%5%6.5%4%4.4%2.4%2.6%3.5%3.3%2.3%2.4%2%1.9%1.7%1.9%1.4%1.3%1.1%1.3%1%0.98%1.1%0.79%0.72%1%0.7%1.3%0.54%0.3%0.12%
Feb 202619.3%9%7.7%6.5%4.7%7.6%4.2%4.4%2.1%2.4%2.5%3%2%2.5%1.9%1.9%1.5%3%1.5%1.3%0.98%1.3%1.1%0.82%0.83%0.82%0.68%1.1%0.67%1.8%0.48%0.36%0.1%
Mar 202619.4%9.5%10.6%7.1%4.5%5.4%4.1%5.1%2%2.4%2.2%2.8%2.2%2.1%1.9%1.7%1.6%2.1%1.7%1.2%1.1%1.4%1.1%0.94%1.1%0.81%0.71%0.9%0.66%0.97%0.53%0.31%0.09%
Apr 202620.9%9.4%6.9%5.8%5.2%6.6%3.7%4.7%2.4%2.8%2.4%2.4%2.5%2.6%2.4%1.8%1.9%2%1.9%1.3%1.2%1.3%1.1%0.72%1.1%0.87%0.75%1%0.67%0.75%0.56%0.34%0.07%
May 202622.4%8.8%6.2%6.1%5.1%7%3.6%4.1%2.1%2.6%2.2%2.7%2.7%2.5%2%1.7%1.8%1.9%1.7%1.2%1.1%1.3%1.3%0.8%1%0.76%0.61%0.91%1.5%1.5%0.41%0.3%0.07%
Jun 202620.4%9.7%8%5.5%6.9%3.8%3.7%3.9%2.5%2.9%2.3%2.7%3.1%2.5%2%1.7%1.6%2.3%1.8%1.4%1.7%1.3%1.4%0.81%0.95%0.79%0.66%0.85%0.58%1.6%0.38%0.35%0.07%
Jul 202617.8%10.5%8.2%5.8%6.7%7.1%3.9%3.4%2.9%3%2.2%2.6%2.8%2.5%1.8%2.1%1.8%1.7%1.4%1.4%1.4%1.2%1.3%0.89%1.1%0.78%0.72%0.91%0.68%0.58%0.41%0.4%0.06%
Aug 202622.1%11%8.1%5.9%5.3%4.6%4%3.8%2.9%2.7%2.6%2.4%2.3%2.3%2.1%1.9%1.9%1.7%1.5%1.4%1.4%1.2%0.96%0.92%0.92%0.9%0.75%0.72%0.63%0.54%0.33%0.31%0.07%
Sep 2026—————————————————————————————————

This month’s ranking, August 2026

  1. 1.Dior Beauty

    22.1%

    held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +4.3 points

  2. 2.Maybelline

    11%

    held 2nd · 18.7K estimated branded searches · +5.3% vs prior month · +0.5 points

  3. 3.MCoBeauty

    8.1%

    held 3rd · 13.8K estimated branded searches · -0.14% vs prior month · 0 points

  4. 4.MAC

    5.9%

    moved from 6th to 4th · 10K estimated branded searches · +2.2% vs prior month · +0.1 points

  5. 5.Charlotte Tilbury

    5.3%

    held 5th · 9K estimated branded searches · -20% vs prior month · -1.4 points

  6. 6.Thin Lizzy

    4.6%

    moved from 4th to 6th · 7.7K estimated branded searches · -35.9% vs prior month · -2.6 points

  7. 7.Revlon

    4%

    held 7th · 6.8K estimated branded searches · +4% vs prior month · +0.1 points

  8. 8.Estée Lauder

    3.8%

    held 8th · 6.4K estimated branded searches · +12.1% vs prior month · +0.4 points

  9. 9.e.l.f. Cosmetics

    2.9%

    moved from 10th to 9th · 4.8K estimated branded searches · -2.6% vs prior month · -0.1 points

  10. 10.L'Oréal Paris

    2.7%

    moved from 9th to 10th · 4.6K estimated branded searches · -8.6% vs prior month · -0.3 points

  11. 11.Huda Beauty

    2.6%

    moved from 14th to 11th · 4.3K estimated branded searches · +16.7% vs prior month · +0.4 points

  12. 12.Benefit Cosmetics

    2.4%

    held 12th · 4K estimated branded searches · -9.5% vs prior month · -0.3 points

  13. 13.NARS

    2.3%

    moved from 11th to 13th · 3.9K estimated branded searches · -18.6% vs prior month · -0.5 points

  14. 14.Rare Beauty

    2.3%

    moved from 13th to 14th · 3.9K estimated branded searches · -6.7% vs prior month · -0.2 points

  15. 15.NYX Professional Makeup

    2.1%

    moved from 16th to 15th · 3.5K estimated branded searches · +14.9% vs prior month · +0.3 points

  16. 16.Bobbi Brown

    1.9%

    moved from 15th to 16th · 3.2K estimated branded searches · -6.9% vs prior month · -0.2 points

  17. 17.Nude by Nature

    1.9%

    held 17th · 3.2K estimated branded searches · +7% vs prior month · +0.1 points

  18. 18.Hourglass

    1.7%

    held 18th · 2.9K estimated branded searches · -1% vs prior month · 0 points

  19. 19.Aleph Beauty

    1.5%

    moved from 20th to 19th · 2.5K estimated branded searches · +4.6% vs prior month · +0.1 points

  20. 20.Morphe

    1.4%

    moved from 21st to 20th · 2.4K estimated branded searches · +7% vs prior month · +0.1 points

  21. 21.Essence

    1.4%

    moved from 19th to 21st · 2.3K estimated branded searches · -4.2% vs prior month · -0.1 points

  22. 22.Fenty Beauty

    1.2%

    moved from 23rd to 22nd · 2K estimated branded searches · +0.51% vs prior month · 0 points

  23. 23.Too Faced

    0.96%

    moved from 22nd to 23rd · 1.6K estimated branded searches · -26.4% vs prior month · -0.3 points

  24. 24.ColourPop

    0.92%

    moved from 26th to 24th · 1.6K estimated branded searches · +3.3% vs prior month · 0 points

  25. 25.Makeup by Mario

    0.92%

    moved from 24th to 25th · 1.6K estimated branded searches · -16.7% vs prior month · -0.2 points

  26. 26.Kosas

    0.9%

    moved from 27th to 26th · 1.5K estimated branded searches · +16% vs prior month · +0.1 points

  27. 27.Rimmel

    0.75%

    moved from 28th to 27th · 1.3K estimated branded searches · +5% vs prior month · 0 points

  28. 28.CoverGirl

    0.72%

    moved from 25th to 28th · 1.2K estimated branded searches · -20.3% vs prior month · -0.2 points

  29. 29.Tarte

    0.63%

    held 29th · 1.1K estimated branded searches · -7% vs prior month · -0.1 points

  30. 30.Kylie Cosmetics

    0.54%

    held 30th · 910 estimated branded searches · -7.1% vs prior month · 0 points

  31. 31.MECCA MAX

    0.33%

    held 31st · 560 estimated branded searches · -18.8% vs prior month · -0.1 points

  32. 32.Milk Makeup

    0.31%

    held 32nd · 520 estimated branded searches · -23.5% vs prior month · -0.1 points

  33. 33.Revolution Beauty

    0.07%

    held 33rd · 120 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among makeup and cosmetics brands in New Zealand?

In August 2026, Dior Beauty was the most searched among makeup and cosmetics brands in New Zealand, with an estimated 37.4K branded searches and 22.1% estimated Share of Search within this set. Maybelline is in 2nd place, 11.1 percentage points behind at 11% Share of Search.

New Zealand makeup and cosmetics brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dior Beauty19% → 22.1%22.4%May 202617.5%Nov 20251st
Maybelline8.1% → 11%11%Aug 20267%Nov 20253rd → 2nd
MCoBeauty9% → 8.1%13.3%Nov 20256.2%May 20262nd → 3rd
MAC6.1% → 5.9%7.2%Nov 20255.5%Jun 20264th
Charlotte Tilbury5.3%6.9%Jun 20264.5%Mar 20266th → 5th
Thin Lizzy5.4% → 4.6%8.5%Dec 20253.8%Jun 20265th → 6th
Revlon4.2% → 4%4.2%Oct 20253.3%Nov 20257th
Estée Lauder4.2% → 3.8%5.1%Mar 20263.4%Jul 20268th
e.l.f. Cosmetics2.7% → 2.9%2.9%Jul 20262%Mar 202611th → 9th
L'Oréal Paris2.3% → 2.7%3%Jul 20261.8%Dec 202514th → 10th
Huda Beauty2.7% → 2.6%3.8%Nov 20252.2%Dec 202512th → 11th
Benefit Cosmetics3.5% → 2.4%3.5%Oct 20252.4%Aug 20269th → 12th
NARS2.5% → 2.3%3.1%Jun 20262%Feb 202613th
Rare Beauty2.8% → 2.3%2.8%Oct 20252.1%Mar 202610th → 14th
NYX Professional Makeup1.9% → 2.1%2.4%Apr 20261.4%Nov 202516th → 15th
Bobbi Brown2.3% → 1.9%2.3%Oct 20251.7%May 202615th → 16th
Nude by Nature1.6% → 1.9%1.9%Apr 20261.5%Dec 202520th → 17th
Hourglass1.7%3%Feb 20261.4%Nov 202519th → 18th
Aleph Beauty1.6% → 1.5%1.9%Apr 20261.4%Jul 202621st → 19th
Morphe1.3% → 1.4%1.4%Aug 20261.1%Nov 202522nd → 20th
Essence1.1% → 1.4%1.7%Jun 20260.91%Dec 202523rd → 21st
Fenty Beauty1.9% → 1.2%1.9%Oct 20251.2%Jul 202617th → 22nd
Too Faced1% → 0.96%1.4%Jun 20260.83%Nov 202525th → 23rd
ColourPop0.77% → 0.92%0.98%Jan 20260.66%Dec 202529th → 24th
Makeup by Mario1.1% → 0.92%1.1%Jul 20260.83%Feb 202624th → 25th
Kosas0.93% → 0.9%0.93%Oct 20250.75%Dec 202526th
Rimmel0.78% → 0.75%0.78%Oct 20250.6%Nov 202528th → 27th
CoverGirl0.64% → 0.72%1.1%Feb 20260.64%Oct 202530th → 28th
Tarte0.88% → 0.63%1.5%May 20260.58%Jun 202627th → 29th
Kylie Cosmetics1.7% → 0.54%1.8%Feb 20260.54%Aug 202618th → 30th
MECCA MAX0.49% → 0.33%0.56%Apr 20260.33%Aug 202631st
Milk Makeup0.27% → 0.31%0.4%Jul 20260.22%Nov 202532nd
Revolution Beauty0.1% → 0.07%0.14%Nov 20250.06%Jul 202633rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand increased from 19% to 22.1%.
  • Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand increased from 8.1% to 11%.
  • Across the 11 months ending August 2026, MCoBeauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 9% to 8.1%.
  • Across the 11 months ending August 2026, Thin Lizzy’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 5.4% to 4.6%.
  • Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 3.5% to 2.4%.
  • Across the 11 months ending August 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 2.8% to 2.3%.
  • Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 1.9% to 1.2%.
  • Across the 11 months ending August 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 1.7% to 0.54%.
  • Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 22.4% in May 2026 and was lowest at 17.5% in November 2025.
  • Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 11% in August 2026 and was lowest at 7% in November 2025.
  • Across the 11 months ending August 2026, MCoBeauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 13.3% in November 2025 and was lowest at 6.2% in May 2026.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 7.2% in November 2025 and was lowest at 5.5% in June 2026.
  • Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 4.5% in March 2026.
  • Across the 11 months ending August 2026, Thin Lizzy’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 5.1% in March 2026 and was lowest at 3.4% in July 2026.
  • Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3% in July 2026 and was lowest at 1.8% in December 2025.
  • Across the 11 months ending August 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3.8% in November 2025 and was lowest at 2.2% in December 2025.
  • Across the 11 months ending August 2026, NARS’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3.1% in June 2026 and was lowest at 2% in February 2026.
  • Across the 11 months ending August 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 2.4% in April 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 1.8% in February 2026 and was lowest at 0.54% in August 2026.
  • Across the 11 months ending August 2026, Maybelline rose from 3rd to 2nd among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, MCoBeauty fell from 2nd to 3rd among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Charlotte Tilbury rose from 6th to 5th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Thin Lizzy fell from 5th to 6th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, e.l.f. Cosmetics rose from 11th to 9th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, L'Oréal Paris rose from 14th to 10th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Huda Beauty rose from 12th to 11th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Benefit Cosmetics fell from 9th to 12th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Rare Beauty fell from 10th to 14th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, NYX Professional Makeup rose from 16th to 15th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Bobbi Brown fell from 15th to 16th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Nude by Nature rose from 20th to 17th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Hourglass rose from 19th to 18th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Aleph Beauty rose from 21st to 19th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Morphe rose from 22nd to 20th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Essence rose from 23rd to 21st among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Fenty Beauty fell from 17th to 22nd among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Too Faced rose from 25th to 23rd among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, ColourPop rose from 29th to 24th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Makeup by Mario fell from 24th to 25th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Rimmel rose from 28th to 27th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, CoverGirl rose from 30th to 28th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Tarte fell from 27th to 29th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, Kylie Cosmetics fell from 18th to 30th among makeup and cosmetics brands in New Zealand.
  • Across the 11 months ending August 2026, MAC, Revlon, Estée Lauder, NARS, Kosas, MECCA MAX, Milk Makeup and Revolution Beauty held steady: their estimated Share of Search among makeup and cosmetics brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

  1. In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%.

  2. In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%.

  3. In August 2026, Thin Lizzy lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 7.1% to 4.6%.

  4. In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%.

  5. In August 2026, NARS lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 2.8% to 2.3%.

  6. In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand.

  7. In August 2026, ColourPop rose from 26th to 24th among makeup and cosmetics brands in New Zealand.

  8. In August 2026, MAC rose from 6th to 4th among makeup and cosmetics brands in New Zealand.

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