Cream bronzer brands in New Zealand:Which are most popular?
In September 2026, Charlotte Tilbury was the most searched cream bronzer brand in New Zealand, accounting for 58.9% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Charlotte Tilbury was mentioned most often, in one of the four answers.
Charlotte TilburyShare of searches 58.9%Mentioned in 1 of 4 AI answers
NARSShare of searches 34.1%Mentioned in 0 of 4 AI answers
TarteShare of searches 7.1%Mentioned in 0 of 4 AI answers
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Top cream bronzer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Charlotte Tilbury was mentioned most often, in one of the four answers. NARS, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charlotte Tilbury1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NARS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cream bronzer brands
4 answers
Asked ChatGPT
“Which cream bronzer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cream bronzer brands in New Zealand?”
Asked ChatGPT
“What's the best cream bronzer brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“best cream bronzer”
Searched Google, AI Overview
“cream bronzer for fair skin”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cream bronzer brands do people search for most?
This chart shows how often people search Google for each cream bronzer brand by name. Each line represents a brand's share of searches for all three cream bronzer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlotte Tilbury, NARS, Tarte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NARS | Tarte |
|---|---|---|---|
| Oct 2025 | 57.3% | 33% | 9.7% |
| Nov 2025 | 56.7% | 33.7% | 9.6% |
| Dec 2025 | 58.2% | 33.3% | 8.5% |
| Jan 2026 | 58.2% | 32.7% | 9.1% |
| Feb 2026 | 57.7% | 33% | 9.3% |
| Mar 2026 | 54.7% | 36% | 9.3% |
| Apr 2026 | 59% | 32.4% | 8.5% |
| May 2026 | 50.5% | 34.2% | 15.2% |
| Jun 2026 | 61.2% | 32.5% | 6.3% |
| Jul 2026 | 57.7% | 34.4% | 7.9% |
| Aug 2026 | 58.9% | 34.3% | 6.8% |
| Sep 2026 | 58.9% | 34.1% | 7.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 5.7K | +5.2% | 0 points | |
| 2, held 2nd | 34.1% | 3.3K | +4.5% | -0.3 points | |
| 3, held 3rd | 7.1% | 680 | +9.7% | +0.3 points |
Which brand is most popular in search among cream bronzer brands in New Zealand?
3 brands
In September 2026, Charlotte Tilbury was the most searched among cream bronzer brands in New Zealand, with an estimated 5.7K branded searches, 58.9% of all searches for the three we track. NARS is in 2nd place, 24.8 percentage points behind at 34.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 57.3% → 58.9% | 61.2%Jun 2026 | 50.5%May 2026 | 1st | |
| 33% → 34.1% | 36%Mar 2026 | 32.4%Apr 2026 | 2nd | |
| 9.7% → 7.1% | 15.2%May 2026 | 6.3%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand increased from 57.3% to 58.9%.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand increased from 33% to 34.1%.
- Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand decreased from 9.7% to 7.1%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand peaked at 61.2% in June 2026 and was lowest at 50.5% in May 2026.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand peaked at 36% in March 2026 and was lowest at 32.4% in April 2026.
- Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.3% in June 2026.
How did search popularity change for New Zealand cream bronzer brands in September 2026?
3 changes

Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026.

Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026.

Estimated monthly branded searches for Tarte in New Zealand fell 20.9% over 12 measured months, from 860 to 680 in September 2026.
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