Brandwave

How popular isTarte?

In September 2026, people searched for Tarte by name about 830 times in New Zealand, a 17% decrease from the previous year. These searches made up 7.1% of all New Zealand cream bronzer brand searches, placing Tarte third out of three brands. When we asked both ChatGPT and Google AI Overviews about cream bronzer brands, Tarte did not appear in any of the answers.

Search and AI answers in September 2026

Tarte is the third most searched of 3 competitors.

  1. Charlotte TilburyShare of searches 58.9%Mentioned in 1 of 4 AI answers
  2. NARSShare of searches 34.1%Mentioned in 0 of 4 AI answers
  3. TarteShare of searches 7.1%Mentioned in 0 of 4 AI answers
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Top cream bronzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tarte did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charlotte Tilbury1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NARS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cream bronzer brands

4 answers

  • Asked ChatGPT

    “Which cream bronzer brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best cream bronzer brands in New Zealand?”

      1. 1Charlotte Tilbury

    2. Asked ChatGPT

      “What's the best cream bronzer brand in New Zealand for everyday makeup?”

      1. Searched Google, AI Overview

        “best cream bronzer”

        1. Searched Google, AI Overview

          “cream bronzer for fair skin”

          Google showed no AI Overview for this search.

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which cream bronzer brands compete with Tarte?

        Tarte against cream bronzer brands in New Zealand, by month

        Share of searches by month for Charlotte Tilbury, NARS, Tarte. The figures are in the table below the chart.

        View monthly share of searches table
        MonthCharlotte TilburyNARSTarte
        Oct 202557.3%33%9.7%
        Nov 202556.7%33.7%9.6%
        Dec 202558.2%33.3%8.5%
        Jan 202658.2%32.7%9.1%
        Feb 202657.7%33%9.3%
        Mar 202654.7%36%9.3%
        Apr 202659%32.4%8.5%
        May 202650.5%34.2%15.2%
        Jun 202661.2%32.5%6.3%
        Jul 202657.7%34.4%7.9%
        Aug 202658.9%34.3%6.8%
        Sep 202658.9%34.1%7.1%

        1. 1.Charlotte Tilbury

          58.9%

          Held 1st. 5.7K estimated branded searches, +5.2% vs prior month. Share 0 points.

        2. 2.NARS

          34.1%

          Held 2nd. 3.3K estimated branded searches, +4.5% vs prior month. Share -0.3 points.

        3. 3.Tarte

          7.1%

          Held 3rd. 680 estimated branded searches, +9.7% vs prior month. Share +0.3 points.

        Compare popularity between Tarte and its closest rivals

        Every comparison with Tarte

        12 comparisons

        How has branded search demand for Tarte changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Tarte in New Zealand fell from 1K to 830.
        • Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand decreased from 9.7% to 7.1%.
        • Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.3% in June 2026.

        How did search popularity change for New Zealand cream bronzer brands in September 2026?

        3 changes

        1. Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026.

        2. Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026.

        3. Estimated monthly branded searches for Tarte in New Zealand fell 20.9% over 12 measured months, from 860 to 680 in September 2026.

        How are Tarte’s branded searches counted?

        7 search terms

        Brandwave collects information about searches that people make online using Tarte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • tarte
        • tarte cosmetics
        • tarte cosmetics company
        • tarte foundation
        • tarte makeup
        • tarte mascara
        • tarte tubing mascara

        Do you work for Tarte? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does Tarte compete?

        Tarte is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Makeup and cosmetics brands27th of 330.75%Show ranking
        Cream bronzer brands3rd of 37.1%Shown above
        Creator with pink hair and a pink jacket

        Is Tarte your brand?

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