NARS vs Tarte:Which is more popular?
In September 2026, NARS had more branded searches than Tarte among cream bronzer brands in New Zealand. NARS had about 3,280 branded searches, while Tarte had 680. NARS made up 34.1% of all cream bronzer brand searches we track, and Tarte accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about cream bronzer brands, neither NARS nor Tarte appeared in any of the four answers.
Who do people search for more?
NARS, about 5 searches for every 1 for Tarte
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
Follow NARS vs Tarte and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cream bronzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither NARS nor Tarte showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charlotte Tilbury1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- NARS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cream bronzer brands
4 answers
Asked ChatGPT
“Which cream bronzer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cream bronzer brands in New Zealand?”
Asked ChatGPT
“What's the best cream bronzer brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“best cream bronzer”
Searched Google, AI Overview
“cream bronzer for fair skin”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NARS or Tarte more popular in search?
This chart shows how often people search Google for NARS and Tarte by name. Each line represents a brand's share of searches for all three cream bronzer brands we track, month by month, from searches in New Zealand.
Share of searches by month for NARS, Tarte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NARS | Tarte |
|---|---|---|---|
| Oct 2025 | 57.3% | 33% | 9.7% |
| Nov 2025 | 56.7% | 33.7% | 9.6% |
| Dec 2025 | 58.2% | 33.3% | 8.5% |
| Jan 2026 | 58.2% | 32.7% | 9.1% |
| Feb 2026 | 57.7% | 33% | 9.3% |
| Mar 2026 | 54.7% | 36% | 9.3% |
| Apr 2026 | 59% | 32.4% | 8.5% |
| May 2026 | 50.5% | 34.2% | 15.2% |
| Jun 2026 | 61.2% | 32.5% | 6.3% |
| Jul 2026 | 57.7% | 34.4% | 7.9% |
| Aug 2026 | 58.9% | 34.3% | 6.8% |
| Sep 2026 | 58.9% | 34.1% | 7.1% |
How has the NARS and Tarte comparison changed over the last 12 months?
3 findings
- NARS was ahead of Tarte in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand moved from 33% to 34.1%, and its estimated monthly branded searches moved from 2.9K to 3.3K.
- Across the 12 months ending September 2026, Tarte’s share of searches among cream bronzer brands in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 860 to 680.
How did search popularity change for New Zealand cream bronzer brands in September 2026?
2 changes
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using NARS’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cream bronzer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.