Charlotte Tilbury vs NARS:Which is more popular?
In September 2026, Charlotte Tilbury had more branded searches than NARS among cream bronzer brands in New Zealand. Charlotte Tilbury had about 5,670 branded searches, while NARS had 3,280. Charlotte Tilbury made up 58.9% of all cream bronzer brand searches we track, and NARS accounted for 34.1%. When we asked ChatGPT and Google AI Overviews about cream bronzer brands, Charlotte Tilbury appeared in one of the four answers and NARS in none.
Who do people search for more?
Charlotte Tilbury, about 73% more searches than NARS
Who does AI mention more?
Charlotte Tilbury, mentioned in 1 of 4 answers, NARS in 0
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Top cream bronzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Charlotte Tilbury was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NARS did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charlotte Tilbury1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NARS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cream bronzer brands
4 answers
Asked ChatGPT
“Which cream bronzer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cream bronzer brands in New Zealand?”
Asked ChatGPT
“What's the best cream bronzer brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“best cream bronzer”
Searched Google, AI Overview
“cream bronzer for fair skin”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Charlotte Tilbury or NARS more popular in search?
This chart shows how often people search Google for Charlotte Tilbury and NARS by name. Each line represents a brand's share of searches for all three cream bronzer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlotte Tilbury, NARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NARS | Tarte |
|---|---|---|---|
| Oct 2025 | 57.3% | 33% | 9.7% |
| Nov 2025 | 56.7% | 33.7% | 9.6% |
| Dec 2025 | 58.2% | 33.3% | 8.5% |
| Jan 2026 | 58.2% | 32.7% | 9.1% |
| Feb 2026 | 57.7% | 33% | 9.3% |
| Mar 2026 | 54.7% | 36% | 9.3% |
| Apr 2026 | 59% | 32.4% | 8.5% |
| May 2026 | 50.5% | 34.2% | 15.2% |
| Jun 2026 | 61.2% | 32.5% | 6.3% |
| Jul 2026 | 57.7% | 34.4% | 7.9% |
| Aug 2026 | 58.9% | 34.3% | 6.8% |
| Sep 2026 | 58.9% | 34.1% | 7.1% |
How has the Charlotte Tilbury and NARS comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of NARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands in New Zealand moved from 57.3% to 58.9%, and its estimated monthly branded searches moved from 5.1K to 5.7K.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands in New Zealand moved from 33% to 34.1%, and its estimated monthly branded searches moved from 2.9K to 3.3K.
How did search popularity change for New Zealand cream bronzer brands in September 2026?
2 changes
Estimated monthly branded searches for NARS in New Zealand rose 12.3% over 12 measured months, from 2.9K to 3.3K in September 2026.
Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
9 branded search terms
- charlotte tilbury
- charlotte tilbury blush
- charlotte tilbury bronzer
- charlotte tilbury concealer
- charlotte tilbury foundation
- charlotte tilbury highlighter
- charlotte tilbury lipstick
- charlotte tilbury mascara
- charlotte tilbury powder
NARS
7 branded search terms
- nars concealer
- nars cosmetics
- nars cosmetics bronzer
- nars cosmetics foundation
- nars foundation
- nars lipstick
- nars mascara
Other head-to-heads among cream bronzer brands
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