Brandwave

Charlotte Tilbury vs Tarte:Which is more popular?

In September 2026, Charlotte Tilbury had more branded searches than Tarte among cream bronzer brands in New Zealand. Charlotte Tilbury had about 5,670 branded searches, while Tarte had 680. Charlotte Tilbury made up 58.9% of all cream bronzer brand searches we track, and Tarte accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about cream bronzer brands, Charlotte Tilbury appeared in one of the four answers and Tarte in none.

Among cream bronzer brands in New Zealand in September 2026

Who do people search for more?

Charlotte Tilbury, about 8 searches for every 1 for Tarte

Charlotte Tilbury 5.7K searchesTarte 680 searches

Who does AI mention more?

Charlotte Tilbury, mentioned in 1 of 4 answers, Tarte in 0

Charlotte Tilbury in 1 of 4Tarte in 0 of 4

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Top cream bronzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Charlotte Tilbury was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tarte did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charlotte Tilbury1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NARS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cream bronzer brands

4 answers

  • Asked ChatGPT

    “Which cream bronzer brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best cream bronzer brands in New Zealand?”

      1. 1Charlotte Tilbury

    2. Asked ChatGPT

      “What's the best cream bronzer brand in New Zealand for everyday makeup?”

      1. Searched Google, AI Overview

        “best cream bronzer”

        1. Searched Google, AI Overview

          “cream bronzer for fair skin”

          Google showed no AI Overview for this search.

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Is Charlotte Tilbury or Tarte more popular in search?

        This chart shows how often people search Google for Charlotte Tilbury and Tarte by name. Each line represents a brand's share of searches for all three cream bronzer brands we track, month by month, from searches in New Zealand.

        Charlotte Tilbury and Tarte among cream bronzer brands in New Zealand, by month

        Share of searches by month for Charlotte Tilbury, Tarte. The figures are in the table below the chart.

        View monthly share of searches table
        MonthCharlotte TilburyNARSTarte
        Oct 202557.3%33%9.7%
        Nov 202556.7%33.7%9.6%
        Dec 202558.2%33.3%8.5%
        Jan 202658.2%32.7%9.1%
        Feb 202657.7%33%9.3%
        Mar 202654.7%36%9.3%
        Apr 202659%32.4%8.5%
        May 202650.5%34.2%15.2%
        Jun 202661.2%32.5%6.3%
        Jul 202657.7%34.4%7.9%
        Aug 202658.9%34.3%6.8%
        Sep 202658.9%34.1%7.1%

        How has the Charlotte Tilbury and Tarte comparison changed over the last 12 months?

        3 findings

        How did search popularity change for New Zealand cream bronzer brands in September 2026?

        2 changes

        1. Estimated monthly branded searches for Charlotte Tilbury in New Zealand rose 11.6% over 12 measured months, from 5.1K to 5.7K in September 2026.

        2. Estimated monthly branded searches for Tarte in New Zealand fell 20.9% over 12 measured months, from 860 to 680 in September 2026.

        How are branded searches counted?

        14 search terms

        Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Charlotte Tilbury

        9 branded search terms

        • charlotte tilbury
        • charlotte tilbury blush
        • charlotte tilbury bronzer
        • charlotte tilbury concealer
        • charlotte tilbury foundation
        • charlotte tilbury highlighter
        • charlotte tilbury lipstick
        • charlotte tilbury mascara
        • charlotte tilbury powder

        Tarte

        5 branded search terms

        • tarte
        • tarte cosmetics company
        • tarte foundation
        • tarte mascara
        • tarte tubing mascara

        How the Brand Demand Index is measured

        Other head-to-heads among cream bronzer brands

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