Brandwave

How popular isCharlotte Tilbury?

In September 2026, people searched for Charlotte Tilbury by name about 5,760 times in New Zealand, an 11.8% increase from the previous year. These searches made up 20.7% of all New Zealand eyeshadow palette brand searches, placing Charlotte Tilbury second out of seven brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow palette brands, Charlotte Tilbury did not appear in any of the answers.

Search and AI answers in September 2026

Charlotte Tilbury is the second most searched of 7 competitors and not listed in any AI answer.

  1. MaybellineShare of searches 48.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Charlotte TilburyShare of searches 20.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Huda BeautyShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Bobbi BrownShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MACShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+2 more

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Charlotte Tilbury did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Charlotte Tilbury–
  7. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeshadow palette brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which eyeshadow palette brands compete with Charlotte Tilbury?

Charlotte Tilbury against eyeshadow palette brands in New Zealand, by month

Share of searches by month for Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineCharlotte TilburyHuda BeautyBobbi BrownMACAnastasia Beverly HillsNatasha Denona
Oct 202543.4%21.1%12.6%9.5%6.9%4.4%2.1%
Nov 202538.6%20.6%20.4%8.1%6.9%3.2%2.2%
Dec 202545.4%22.5%11.8%8.4%6%4%1.8%
Jan 202645.6%20.2%16.8%7.1%5.4%2.9%1.9%
Feb 202649.2%19.4%12.5%7.5%6.5%3.5%1.5%
Mar 202651.4%18.1%11.3%6.6%8.1%3.1%1.4%
Apr 202648.7%22%11.7%6.6%5.7%3.7%1.7%
May 202649.9%20.4%11.5%7.1%6.2%2.9%1.9%
Jun 202647.2%26.3%10.9%5.9%5.6%2.7%1.5%
Jul 202650.9%21.4%10.7%6.5%5.3%3.6%1.6%
Aug 202651.4%20.2%11.8%6.1%4.9%3.9%1.9%
Sep 202648.5%20.7%11.9%7.4%6.3%3.4%1.8%

  1. 1.Maybelline

    48.5%

    Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -2.9 points.

  2. 2.Charlotte Tilbury

    20.7%

    Held 2nd. 5.4K estimated branded searches, +3.6% vs prior month. Share +0.6 points.

  3. 3.Huda Beauty

    11.9%

    Held 3rd. 3.1K estimated branded searches, +2% vs prior month. Share +0.1 points.

  4. 4.Bobbi Brown

    7.4%

    Held 4th. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  5. 5.MAC

    6.3%

    Held 5th. 1.6K estimated branded searches, +30.2% vs prior month. Share +1.4 points.

  6. 6.Anastasia Beverly Hills

    3.4%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.

  7. 7.Natasha Denona

    1.8%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Charlotte Tilbury and its closest rivals

Every comparison with Charlotte Tilbury

12 comparisons

How has branded search demand for Charlotte Tilbury changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Charlotte Tilbury in New Zealand rose from 5.2K to 5.8K.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands in New Zealand peaked at 26.3% in June 2026 and was lowest at 18.1% in March 2026.

How did search popularity change for New Zealand eyeshadow palette brands in September 2026?

5 changes

  1. In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.

  2. In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%.

  3. In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.

  4. In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Charlotte Tilbury’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • charlotte tilbury
  • charlotte tilbury blush
  • charlotte tilbury bronzer
  • charlotte tilbury concealer
  • charlotte tilbury foundation
  • charlotte tilbury highlighter
  • charlotte tilbury lipstick
  • charlotte tilbury makeup
  • charlotte tilbury mascara
  • charlotte tilbury powder

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How the Brand Demand Index is measured

Where does Charlotte Tilbury compete?

Charlotte Tilbury is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands5th of 335%Show ranking
Eyeshadow palette brands2nd of 720.7%Shown above
Face palette brands1st of 548.7%Show ranking
Bronzer stick brands1st of 457.4%Show ranking
Cream bronzer brands1st of 358.9%Show ranking
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