Brandwave

How popular isMAC?

In September 2026, people searched for MAC by name about 5,240 times in New Zealand, about the same as the previous year. These searches made up 6.3% of all New Zealand eyeshadow palette brand searches, placing MAC fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow palette brands, MAC appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

MAC is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. MaybellineShare of searches 48.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Charlotte TilburyShare of searches 20.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Huda BeautyShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Bobbi BrownShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MACShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MAC was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MAC is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Charlotte Tilbury–
  7. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeshadow palette brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which eyeshadow palette brands compete with MAC?

MAC against eyeshadow palette brands in New Zealand, by month

Share of searches by month for Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineCharlotte TilburyHuda BeautyBobbi BrownMACAnastasia Beverly HillsNatasha Denona
Oct 202543.4%21.1%12.6%9.5%6.9%4.4%2.1%
Nov 202538.6%20.6%20.4%8.1%6.9%3.2%2.2%
Dec 202545.4%22.5%11.8%8.4%6%4%1.8%
Jan 202645.6%20.2%16.8%7.1%5.4%2.9%1.9%
Feb 202649.2%19.4%12.5%7.5%6.5%3.5%1.5%
Mar 202651.4%18.1%11.3%6.6%8.1%3.1%1.4%
Apr 202648.7%22%11.7%6.6%5.7%3.7%1.7%
May 202649.9%20.4%11.5%7.1%6.2%2.9%1.9%
Jun 202647.2%26.3%10.9%5.9%5.6%2.7%1.5%
Jul 202650.9%21.4%10.7%6.5%5.3%3.6%1.6%
Aug 202651.4%20.2%11.8%6.1%4.9%3.9%1.9%
Sep 202648.5%20.7%11.9%7.4%6.3%3.4%1.8%

  1. 1.Maybelline

    48.5%

    Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -2.9 points.

  2. 2.Charlotte Tilbury

    20.7%

    Held 2nd. 5.4K estimated branded searches, +3.6% vs prior month. Share +0.6 points.

  3. 3.Huda Beauty

    11.9%

    Held 3rd. 3.1K estimated branded searches, +2% vs prior month. Share +0.1 points.

  4. 4.Bobbi Brown

    7.4%

    Held 4th. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  5. 5.MAC

    6.3%

    Held 5th. 1.6K estimated branded searches, +30.2% vs prior month. Share +1.4 points.

  6. 6.Anastasia Beverly Hills

    3.4%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.

  7. 7.Natasha Denona

    1.8%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between MAC and its closest rivals

Every comparison with MAC

19 comparisons

How has branded search demand for MAC changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MAC in New Zealand held steady, from 5K to 5.2K.
  • Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand decreased from 6.9% to 6.3%.
  • Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 4.9% in August 2026.

How did search popularity change for New Zealand eyeshadow palette brands in September 2026?

5 changes

  1. In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.

  2. In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%.

  3. In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.

  4. In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are MAC’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mac concealer
  • mac cosmetics
  • mac cosmetics concealer
  • mac cosmetics eyeliner
  • mac cosmetics foundation
  • mac cosmetics lipstick
  • mac cosmetics makeup
  • mac cosmetics mascara
  • mac cosmetics powder
  • mac cosmetics primer
  • mac foundation
  • mac lipstick
  • mac makeup
  • mac powder
  • mac studio fix
  • mac velvet teddy

Do you work for MAC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MAC compete?

MAC is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands7th of 334.2%Show ranking
Eye shadow brands4th of 811.6%Show ranking
Eyeshadow palette brands5th of 76.3%Shown above
Gel eyeliner brands2nd of 323.1%Show ranking
Bronzing powder brands1st of 345.8%Show ranking
Concealer brush brands1st of 452.1%Show ranking
Makeup brush brands1st of 468.6%Show ranking
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Is MAC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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