Makeup brush brands in New Zealand:Which are most popular?
In September 2026, MAC was the most searched makeup brush brand in New Zealand, accounting for 68.6% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Real Techniques was mentioned most often, in four of the five answers. Real Techniques was recommended most often, coming first in all three responses that gave a list.
MACShare of searches 68.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MorpheShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BeautyblenderShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Real TechniquesShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top makeup brush brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned most often, in four of the five answers. Real Techniques was recommended most often, coming first in all three answers that gave a list. MAC was second, and Morphe was third. Beautyblender, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Real Techniques1st
- MAC2nd
- Morphe3rd
- Beautyblender–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brush brands
5 answers
Asked ChatGPT
“Which makeup brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best makeup brush brands in New Zealand?”
Asked ChatGPT
“What's the best makeup brush brand in New Zealand for smooth blending?”
Searched Google, AI Overview
“best makeup brushes”
Searched Google, AI Overview
“foundation brush nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which makeup brush brands do people search for most?
This chart shows how often people search Google for each makeup brush brand by name. Each line represents a brand's share of searches for all four makeup brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAC, Morphe, Beautyblender, Real Techniques. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAC | Morphe | Beautyblender | Real Techniques |
|---|---|---|---|---|
| Oct 2025 | 73.2% | 10.7% | 9% | 7.2% |
| Nov 2025 | 75.8% | 8.9% | 8.8% | 6.5% |
| Dec 2025 | 70.5% | 11.8% | 9.8% | 7.9% |
| Jan 2026 | 70% | 10.2% | 10.4% | 9.4% |
| Feb 2026 | 73.7% | 11.7% | 7.7% | 6.9% |
| Mar 2026 | 75% | 9.6% | 8.4% | 7% |
| Apr 2026 | 72.3% | 12.4% | 8.5% | 6.7% |
| May 2026 | 73.8% | 11.5% | 7.8% | 7% |
| Jun 2026 | 71.7% | 12% | 8% | 8.2% |
| Jul 2026 | 70.9% | 12.7% | 8.4% | 8% |
| Aug 2026 | 68.4% | 12.4% | 8.8% | 10.3% |
| Sep 2026 | 68.6% | 12.9% | 10.1% | 8.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 4.9K | +7.2% | +0.2 points | |
| 2, held 2nd | 12.9% | 920 | +10.8% | +0.5 points | |
| 3, moved from 4th to 3rd | 10.1% | 720 | +22% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 600 | -13% | -1.9 pointsmoved from 3rd to 4th |
1.
MAC68.6%
Held 1st. 4.9K estimated branded searches, +7.2% vs prior month. Share +0.2 points.
2.
Morphe12.9%
Held 2nd. 920 estimated branded searches, +10.8% vs prior month. Share +0.5 points.
10.1%
Moved from 4th to 3rd. 720 estimated branded searches, +22% vs prior month. Share +1.3 points.
8.4%
Moved from 3rd to 4th. 600 estimated branded searches, -13% vs prior month. Share -1.9 points.
Which brand is most popular in search among makeup brush brands in New Zealand?
4 brands
In September 2026, MAC was the most searched among makeup brush brands in New Zealand, with an estimated 4.9K branded searches, 68.6% of all searches for the four we track. Morphe is in 2nd place, 55.7 percentage points behind at 12.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| MAC | 73.2% → 68.6% | 75.8%Nov 2025 | 68.4%Aug 2026 | 1st |
| Morphe | 10.7% → 12.9% | 12.9%Sep 2026 | 8.9%Nov 2025 | 2nd |
| Beautyblender | 9% → 10.1% | 10.4%Jan 2026 | 7.7%Feb 2026 | 3rd |
| Real Techniques | 7.2% → 8.4% | 10.3%Aug 2026 | 6.5%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, MAC’s share of searches among makeup brush brands in New Zealand decreased from 73.2% to 68.6%.
- Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand increased from 10.7% to 12.9%.
- Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand increased from 9% to 10.1%.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among makeup brush brands in New Zealand increased from 7.2% to 8.4%.
- Across the 12 months ending September 2026, MAC’s share of searches among makeup brush brands in New Zealand peaked at 75.8% in November 2025 and was lowest at 68.4% in August 2026.
- Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand peaked at 12.9% in September 2026 and was lowest at 8.9% in November 2025.
- Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand peaked at 10.4% in January 2026 and was lowest at 7.7% in February 2026.
- Across the 12 months ending September 2026, Real Techniques’ share of searches among makeup brush brands in New Zealand peaked at 10.3% in August 2026 and was lowest at 6.5% in November 2025.
How did search popularity change for New Zealand makeup brush brands in September 2026?
3 changes
In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches.
In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%.
Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026.
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