Brandwave

Beautyblender vs Morphe:Which is more popular?

In September 2026, Morphe had more branded searches than Beautyblender among makeup brush brands in New Zealand. Morphe had about 920 branded searches, while Beautyblender had 720. Morphe made up 12.9% of all makeup brush brand searches we track, and Beautyblender accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about makeup brush brands, Morphe appeared in two of the five answers and Beautyblender in none.

Among makeup brush brands in New Zealand in September 2026

Who do people search for more?

Morphe, about 28% more searches than Beautyblender

Morphe 920 searchesBeautyblender 720 searches

Who does AI mention more?

Morphe, mentioned in 2 of 5 answers, Beautyblender in 0

Morphe in 2 of 5Beautyblender in 0 of 5

Who does AI recommend more?

Morphe, the only one of the two named

Morphe first in 2Beautyblender never named

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Top makeup brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morphe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beautyblender did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. MAC2nd
  3. Morphe3rd
  4. Beautyblender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about makeup brush brands

5 answers

  • Asked ChatGPT

    “Which makeup brush brand should I buy in New Zealand?”

    1. 1Real Techniques
    2. 2Morphe
    3. 3MAC

  • Asked ChatGPT

    “What are the best makeup brush brands in New Zealand?”

    1. 1Real Techniques
    2. 2MAC
    3. 3Morphe

  • Asked ChatGPT

    “What's the best makeup brush brand in New Zealand for smooth blending?”

    1. 1Real Techniques
    2. 2MAC

  • Searched Google, AI Overview

    “best makeup brushes”

    1. 1Real Techniques

  • Searched Google, AI Overview

    “foundation brush nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Beautyblender or Morphe more popular in search?

    This chart shows how often people search Google for Beautyblender and Morphe by name. Each line represents a brand's share of searches for all four makeup brush brands we track, month by month, from searches in New Zealand.

    Beautyblender and Morphe among makeup brush brands in New Zealand, by month

    Share of searches by month for Morphe, Beautyblender. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMACMorpheBeautyblenderReal Techniques
    Oct 202573.2%10.7%9%7.2%
    Nov 202575.8%8.9%8.8%6.5%
    Dec 202570.5%11.8%9.8%7.9%
    Jan 202670%10.2%10.4%9.4%
    Feb 202673.7%11.7%7.7%6.9%
    Mar 202675%9.6%8.4%7%
    Apr 202672.3%12.4%8.5%6.7%
    May 202673.8%11.5%7.8%7%
    Jun 202671.7%12%8%8.2%
    Jul 202670.9%12.7%8.4%8%
    Aug 202668.4%12.4%8.8%10.3%
    Sep 202668.6%12.9%10.1%8.4%

    How has the Beautyblender and Morphe comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Beautyblender took it in January 2026, Morphe took it in February 2026.
    • Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand moved from 9% to 10.1%, and its estimated monthly branded searches moved from 590 to 720.
    • Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand moved from 10.7% to 12.9%, and its estimated monthly branded searches moved from 700 to 920.

    How did search popularity change for New Zealand makeup brush brands in September 2026?

    2 changes

    1. In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches.

    2. Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026.

    How are branded searches counted?

    8 search terms

    Brandwave collects information about searches that people make online using Beautyblender’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Beautyblender

    1 branded search term

    • beautyblender

    Morphe

    7 branded search terms

    • morphe concealer
    • morphe eye brushes
    • morphe foundation
    • morphe lipstick
    • morphe makeup
    • morphe mascara
    • morphe setting spray

    How the Brand Demand Index is measured

    Other head-to-heads among makeup brush brands

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