Brandwave

MAC vs Morphe:Which is more popular?

In September 2026, MAC had more branded searches than Morphe among makeup brush brands in New Zealand. MAC had about 4,900 branded searches, while Morphe had 920. MAC made up 68.6% of all makeup brush brand searches we track, and Morphe accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about makeup brush brands, MAC appeared in three of the five answers and Morphe in two. MAC was mentioned before Morphe in two out of three answers.

Among makeup brush brands in New Zealand in September 2026

Who do people search for more?

MAC, about 5 searches for every 1 for Morphe

MAC 4.9K searchesMorphe 920 searches

Who does AI mention more?

MAC, mentioned in 3 of 5 answers, Morphe in 2

MAC in 3 of 5Morphe in 2 of 5

Who does AI recommend more?

MAC, named ahead of Morphe in 2 of 3 answers

MAC first in 2Morphe first in 1

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Top makeup brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morphe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC was listed before Morphe in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. MAC2nd
  3. Morphe3rd
  4. Beautyblender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about makeup brush brands

5 answers

  • Asked ChatGPT

    “Which makeup brush brand should I buy in New Zealand?”

    1. 1Real Techniques
    2. 2Morphe
    3. 3MAC

  • Asked ChatGPT

    “What are the best makeup brush brands in New Zealand?”

    1. 1Real Techniques
    2. 2MAC
    3. 3Morphe

  • Asked ChatGPT

    “What's the best makeup brush brand in New Zealand for smooth blending?”

    1. 1Real Techniques
    2. 2MAC

  • Searched Google, AI Overview

    “best makeup brushes”

    1. 1Real Techniques

  • Searched Google, AI Overview

    “foundation brush nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is MAC or Morphe more popular in search?

    This chart shows how often people search Google for MAC and Morphe by name. Each line represents a brand's share of searches for all four makeup brush brands we track, month by month, from searches in New Zealand.

    MAC and Morphe among makeup brush brands in New Zealand, by month

    Share of searches by month for MAC, Morphe. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMACMorpheBeautyblenderReal Techniques
    Oct 202573.2%10.7%9%7.2%
    Nov 202575.8%8.9%8.8%6.5%
    Dec 202570.5%11.8%9.8%7.9%
    Jan 202670%10.2%10.4%9.4%
    Feb 202673.7%11.7%7.7%6.9%
    Mar 202675%9.6%8.4%7%
    Apr 202672.3%12.4%8.5%6.7%
    May 202673.8%11.5%7.8%7%
    Jun 202671.7%12%8%8.2%
    Jul 202670.9%12.7%8.4%8%
    Aug 202668.4%12.4%8.8%10.3%
    Sep 202668.6%12.9%10.1%8.4%

    How has the MAC and Morphe comparison changed over the last 12 months?

    3 findings
    • MAC was ahead of Morphe in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, MAC’s share of searches among makeup brush brands in New Zealand moved from 73.2% to 68.6%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
    • Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand moved from 10.7% to 12.9%, and its estimated monthly branded searches moved from 700 to 920.

    How did search popularity change for New Zealand makeup brush brands in September 2026?

    1 change

    1. Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026.

    How are branded searches counted?

    21 search terms

    Brandwave collects information about searches that people make online using MAC’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    MAC

    14 branded search terms

    • mac concealer
    • mac cosmetics
    • mac cosmetics concealer
    • mac cosmetics foundation
    • mac cosmetics lipstick
    • mac cosmetics makeup
    • mac cosmetics mascara
    • mac cosmetics powder
    • mac cosmetics primer
    • mac foundation
    • mac lipstick
    • mac makeup
    • mac studio fix
    • mac velvet teddy

    Morphe

    7 branded search terms

    • morphe concealer
    • morphe eye brushes
    • morphe foundation
    • morphe lipstick
    • morphe makeup
    • morphe mascara
    • morphe setting spray

    How the Brand Demand Index is measured

    Other head-to-heads among makeup brush brands

    Creator with pink hair and a pink jacket

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