Brandwave

Beautyblender vs Real Techniques:Which is more popular?

In September 2026, Beautyblender had more branded searches than Real Techniques among makeup brush brands in New Zealand. Beautyblender had about 720 branded searches, while Real Techniques had 600. Beautyblender made up 10.1% of all makeup brush brand searches we track, and Real Techniques accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about makeup brush brands, Real Techniques appeared in four of the five answers and Beautyblender in none.

Among makeup brush brands in New Zealand in September 2026

Who do people search for more?

Beautyblender, about 20% more searches than Real Techniques

Beautyblender 720 searchesReal Techniques 600 searches

Who does AI mention more?

Real Techniques, mentioned in 4 of 5 answers, Beautyblender in 0

Real Techniques in 4 of 5Beautyblender in 0 of 5

Who does AI recommend more?

Real Techniques, the only one of the two named

Real Techniques first in 3Beautyblender never named

Follow Beautyblender vs Real Techniques and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top makeup brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beautyblender did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. MAC2nd
  3. Morphe3rd
  4. Beautyblender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about makeup brush brands

5 answers

  • Asked ChatGPT

    “Which makeup brush brand should I buy in New Zealand?”

    1. 1Real Techniques
    2. 2Morphe
    3. 3MAC

  • Asked ChatGPT

    “What are the best makeup brush brands in New Zealand?”

    1. 1Real Techniques
    2. 2MAC
    3. 3Morphe

  • Asked ChatGPT

    “What's the best makeup brush brand in New Zealand for smooth blending?”

    1. 1Real Techniques
    2. 2MAC

  • Searched Google, AI Overview

    “best makeup brushes”

    1. 1Real Techniques

  • Searched Google, AI Overview

    “foundation brush nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Beautyblender or Real Techniques more popular in search?

    This chart shows how often people search Google for Beautyblender and Real Techniques by name. Each line represents a brand's share of searches for all four makeup brush brands we track, month by month, from searches in New Zealand.

    Beautyblender and Real Techniques among makeup brush brands in New Zealand, by month

    Share of searches by month for Beautyblender, Real Techniques. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMACMorpheBeautyblenderReal Techniques
    Oct 202573.2%10.7%9%7.2%
    Nov 202575.8%8.9%8.8%6.5%
    Dec 202570.5%11.8%9.8%7.9%
    Jan 202670%10.2%10.4%9.4%
    Feb 202673.7%11.7%7.7%6.9%
    Mar 202675%9.6%8.4%7%
    Apr 202672.3%12.4%8.5%6.7%
    May 202673.8%11.5%7.8%7%
    Jun 202671.7%12%8%8.2%
    Jul 202670.9%12.7%8.4%8%
    Aug 202668.4%12.4%8.8%10.3%
    Sep 202668.6%12.9%10.1%8.4%

    How has the Beautyblender and Real Techniques comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 4 times in the 12 months ending September 2026: Real Techniques took it in June 2026, Beautyblender took it in July 2026, Real Techniques took it in August 2026, Beautyblender took it in September 2026.
    • Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand moved from 9% to 10.1%, and its estimated monthly branded searches moved from 590 to 720.
    • Across the 12 months ending September 2026, Real Techniques’ share of searches among makeup brush brands in New Zealand moved from 7.2% to 8.4%, and its estimated monthly branded searches moved from 470 to 600.

    How did search popularity change for New Zealand makeup brush brands in September 2026?

    2 changes

    1. In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches.

    2. In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Beautyblender’s and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Beautyblender

    1 branded search term

    • beautyblender

    Real Techniques

    2 branded search terms

    • real techniques
    • real techniques brushes

    How the Brand Demand Index is measured

    Other head-to-heads among makeup brush brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free