Brandwave

MAC vs Real Techniques:Which is more popular?

In September 2026, MAC had more branded searches than Real Techniques among makeup brush brands in New Zealand. MAC had about 4,900 branded searches, while Real Techniques had 600. MAC made up 68.6% of all makeup brush brand searches we track, and Real Techniques accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about makeup brush brands, Real Techniques appeared in four of the five answers and MAC in three. Real Techniques was mentioned before MAC in every answer.

Among makeup brush brands in New Zealand in September 2026

Who do people search for more?

MAC, about 8 searches for every 1 for Real Techniques

MAC 4.9K searchesReal Techniques 600 searches

Who does AI mention more?

Real Techniques, mentioned in 4 of 5 answers, MAC in 3

Real Techniques in 4 of 5MAC in 3 of 5

Who does AI recommend more?

Real Techniques, named ahead of MAC in every answer

Real Techniques first in 3MAC never first

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Top makeup brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Techniques was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Real Techniques was listed before MAC in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. MAC2nd
  3. Morphe3rd
  4. Beautyblender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about makeup brush brands

5 answers

  • Asked ChatGPT

    “Which makeup brush brand should I buy in New Zealand?”

    1. 1Real Techniques
    2. 2Morphe
    3. 3MAC

  • Asked ChatGPT

    “What are the best makeup brush brands in New Zealand?”

    1. 1Real Techniques
    2. 2MAC
    3. 3Morphe

  • Asked ChatGPT

    “What's the best makeup brush brand in New Zealand for smooth blending?”

    1. 1Real Techniques
    2. 2MAC

  • Searched Google, AI Overview

    “best makeup brushes”

    1. 1Real Techniques

  • Searched Google, AI Overview

    “foundation brush nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is MAC or Real Techniques more popular in search?

    This chart shows how often people search Google for MAC and Real Techniques by name. Each line represents a brand's share of searches for all four makeup brush brands we track, month by month, from searches in New Zealand.

    MAC and Real Techniques among makeup brush brands in New Zealand, by month

    Share of searches by month for MAC, Real Techniques. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMACMorpheBeautyblenderReal Techniques
    Oct 202573.2%10.7%9%7.2%
    Nov 202575.8%8.9%8.8%6.5%
    Dec 202570.5%11.8%9.8%7.9%
    Jan 202670%10.2%10.4%9.4%
    Feb 202673.7%11.7%7.7%6.9%
    Mar 202675%9.6%8.4%7%
    Apr 202672.3%12.4%8.5%6.7%
    May 202673.8%11.5%7.8%7%
    Jun 202671.7%12%8%8.2%
    Jul 202670.9%12.7%8.4%8%
    Aug 202668.4%12.4%8.8%10.3%
    Sep 202668.6%12.9%10.1%8.4%

    How has the MAC and Real Techniques comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand makeup brush brands in September 2026?

    2 changes

    1. In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches.

    2. In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%.

    How are branded searches counted?

    16 search terms

    Brandwave collects information about searches that people make online using MAC’s and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    MAC

    14 branded search terms

    • mac concealer
    • mac cosmetics
    • mac cosmetics concealer
    • mac cosmetics foundation
    • mac cosmetics lipstick
    • mac cosmetics makeup
    • mac cosmetics mascara
    • mac cosmetics powder
    • mac cosmetics primer
    • mac foundation
    • mac lipstick
    • mac makeup
    • mac studio fix
    • mac velvet teddy

    Real Techniques

    2 branded search terms

    • real techniques
    • real techniques brushes

    How the Brand Demand Index is measured

    Other head-to-heads among makeup brush brands

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