Brandwave

How popular isBeautyblender?

In September 2026, people searched for Beautyblender by name about 720 times in New Zealand, a 22% increase from the previous year. These searches made up 10.1% of all New Zealand makeup brush brand searches, placing Beautyblender third out of four brands. When we asked both ChatGPT and Google AI Overviews about makeup brush brands, Beautyblender did not appear in any of the answers.

Search and AI answers in September 2026

Beautyblender is the third most searched of 4 competitors and not listed in any AI answer.

  1. MACShare of searches 68.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MorpheShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BeautyblenderShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Real TechniquesShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top makeup brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beautyblender did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. MAC2nd
  3. Morphe3rd
  4. Beautyblender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about makeup brush brands

5 answers

  • Asked ChatGPT

    “Which makeup brush brand should I buy in New Zealand?”

    1. 1Real Techniques
    2. 2Morphe
    3. 3MAC

  • Asked ChatGPT

    “What are the best makeup brush brands in New Zealand?”

    1. 1Real Techniques
    2. 2MAC
    3. 3Morphe

  • Asked ChatGPT

    “What's the best makeup brush brand in New Zealand for smooth blending?”

    1. 1Real Techniques
    2. 2MAC

  • Searched Google, AI Overview

    “best makeup brushes”

    1. 1Real Techniques

  • Searched Google, AI Overview

    “foundation brush nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which makeup brush brands compete with Beautyblender?

    Beautyblender against makeup brush brands in New Zealand, by month

    Share of searches by month for MAC, Morphe, Beautyblender, Real Techniques. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMACMorpheBeautyblenderReal Techniques
    Oct 202573.2%10.7%9%7.2%
    Nov 202575.8%8.9%8.8%6.5%
    Dec 202570.5%11.8%9.8%7.9%
    Jan 202670%10.2%10.4%9.4%
    Feb 202673.7%11.7%7.7%6.9%
    Mar 202675%9.6%8.4%7%
    Apr 202672.3%12.4%8.5%6.7%
    May 202673.8%11.5%7.8%7%
    Jun 202671.7%12%8%8.2%
    Jul 202670.9%12.7%8.4%8%
    Aug 202668.4%12.4%8.8%10.3%
    Sep 202668.6%12.9%10.1%8.4%

    1. 1.MAC

      68.6%

      Held 1st. 4.9K estimated branded searches, +7.2% vs prior month. Share +0.2 points.

    2. 2.Morphe

      12.9%

      Held 2nd. 920 estimated branded searches, +10.8% vs prior month. Share +0.5 points.

    3. 3.Beautyblender

      10.1%

      Moved from 4th to 3rd. 720 estimated branded searches, +22% vs prior month. Share +1.3 points.

    4. 4.Real Techniques

      8.4%

      Moved from 3rd to 4th. 600 estimated branded searches, -13% vs prior month. Share -1.9 points.

    Compare popularity between Beautyblender and its closest rivals

    Every comparison with Beautyblender

    3 comparisons

    How has branded search demand for Beautyblender changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Beautyblender in New Zealand rose from 590 to 720.
    • Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand increased from 9% to 10.1%.
    • Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand peaked at 10.4% in January 2026 and was lowest at 7.7% in February 2026.

    How did search popularity change for New Zealand makeup brush brands in September 2026?

    3 changes

    1. In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches.

    2. In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%.

    3. Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026.

    How are Beautyblender’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Beautyblender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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