Brandwave

How popular isMorphe?

In September 2026, people searched for Morphe by name about 1,570 times in New Zealand, a 24.6% increase from the previous year. These searches made up 12.9% of all New Zealand makeup brush brand searches, placing Morphe second out of four brands. When we asked both ChatGPT and Google AI Overviews about makeup brush brands, Morphe appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Morphe is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. MACShare of searches 68.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MorpheShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BeautyblenderShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Real TechniquesShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top makeup brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morphe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Morphe is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Real Techniques1st
  2. MAC2nd
  3. Morphe3rd
  4. Beautyblender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about makeup brush brands

5 answers

  • Asked ChatGPT

    “Which makeup brush brand should I buy in New Zealand?”

    1. 1Real Techniques
    2. 2Morphe
    3. 3MAC

  • Asked ChatGPT

    “What are the best makeup brush brands in New Zealand?”

    1. 1Real Techniques
    2. 2MAC
    3. 3Morphe

  • Asked ChatGPT

    “What's the best makeup brush brand in New Zealand for smooth blending?”

    1. 1Real Techniques
    2. 2MAC

  • Searched Google, AI Overview

    “best makeup brushes”

    1. 1Real Techniques

  • Searched Google, AI Overview

    “foundation brush nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which makeup brush brands compete with Morphe?

    Morphe against makeup brush brands in New Zealand, by month

    Share of searches by month for MAC, Morphe, Beautyblender, Real Techniques. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMACMorpheBeautyblenderReal Techniques
    Oct 202573.2%10.7%9%7.2%
    Nov 202575.8%8.9%8.8%6.5%
    Dec 202570.5%11.8%9.8%7.9%
    Jan 202670%10.2%10.4%9.4%
    Feb 202673.7%11.7%7.7%6.9%
    Mar 202675%9.6%8.4%7%
    Apr 202672.3%12.4%8.5%6.7%
    May 202673.8%11.5%7.8%7%
    Jun 202671.7%12%8%8.2%
    Jul 202670.9%12.7%8.4%8%
    Aug 202668.4%12.4%8.8%10.3%
    Sep 202668.6%12.9%10.1%8.4%

    1. 1.MAC

      68.6%

      Held 1st. 4.9K estimated branded searches, +7.2% vs prior month. Share +0.2 points.

    2. 2.Morphe

      12.9%

      Held 2nd. 920 estimated branded searches, +10.8% vs prior month. Share +0.5 points.

    3. 3.Beautyblender

      10.1%

      Moved from 4th to 3rd. 720 estimated branded searches, +22% vs prior month. Share +1.3 points.

    4. 4.Real Techniques

      8.4%

      Moved from 3rd to 4th. 600 estimated branded searches, -13% vs prior month. Share -1.9 points.

    Compare popularity between Morphe and its closest rivals

    Every comparison with Morphe

    15 comparisons

    How has branded search demand for Morphe changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Morphe in New Zealand rose from 1.3K to 1.6K.
    • Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand increased from 10.7% to 12.9%.
    • Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand peaked at 12.9% in September 2026 and was lowest at 8.9% in November 2025.

    How did search popularity change for New Zealand makeup brush brands in September 2026?

    3 changes

    1. In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches.

    2. In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%.

    3. Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026.

    How are Morphe’s branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Morphe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • morphe concealer
    • morphe eye brushes
    • morphe eye palette
    • morphe foundation
    • morphe lipstick
    • morphe makeup
    • morphe mascara
    • morphe palette
    • morphe setting spray

    Do you work for Morphe? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Morphe compete?

    Morphe is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Makeup and cosmetics brands26th of 330.83%Show ranking
    Face palette brands3rd of 511.6%Show ranking
    Makeup brush brands2nd of 412.9%Shown above
    Creator with pink hair and a pink jacket

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