Dior vs Morphe:Which is more popular?
In September 2026, Dior had more branded searches than Morphe among face palette brands in New Zealand. Dior had about 2,400 branded searches, while Morphe had 1,290. Dior made up 21.6% of all face palette brand searches we track, and Morphe accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about face palette brands, Morphe appeared in three of the five answers and Dior in none.
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Top face palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Morphe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dior did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hourglass4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Morphe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anastasia Beverly Hills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face palette brands
5 answers
Asked ChatGPT
“Which face palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face palette brands in New Zealand?”
Asked ChatGPT
“What's the best face palette brand in New Zealand for makeup look?”
Searched Google, AI Overview
“best face palette”
Searched Google, AI Overview
“makeup face palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dior or Morphe more popular in search?
This chart shows how often people search Google for Dior and Morphe by name. Each line represents a brand's share of searches for all five face palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dior, Morphe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Dior | Morphe | Hourglass | Anastasia Beverly Hills |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 12.3% | 11.9% | 13.3% | 10.8% |
| Nov 2025 | 55.1% | 12% | 10.6% | 13.7% | 8.6% |
| Dec 2025 | 49.1% | 14.4% | 12.8% | 14.7% | 8.8% |
| Jan 2026 | 50.4% | 16.8% | 12% | 13.5% | 7.2% |
| Feb 2026 | 46.2% | 15.9% | 13.1% | 16.6% | 8.3% |
| Mar 2026 | 47.7% | 18.8% | 11.6% | 13.8% | 8.1% |
| Apr 2026 | 53.6% | 13.9% | 11.2% | 12.2% | 9.1% |
| May 2026 | 50% | 17.8% | 12.4% | 12.7% | 7.2% |
| Jun 2026 | 56.9% | 15.7% | 11.6% | 10% | 5.8% |
| Jul 2026 | 53% | 12.8% | 13.5% | 11.7% | 9% |
| Aug 2026 | 41% | 30.5% | 11.1% | 9.6% | 7.9% |
| Sep 2026 | 48.7% | 21.6% | 11.6% | 10.3% | 7.9% |
How has the Dior and Morphe comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Morphe took it in July 2026, Dior took it in August 2026.
- Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand moved from 12.3% to 21.6%, and its estimated monthly branded searches moved from 1.1K to 2.4K.
- Across the 12 months ending September 2026, Morphe’s share of searches among face palette brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
How did search popularity change for New Zealand face palette brands in September 2026?
2 changes
In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%.
In September 2026, Dior lost share of searches among face palette brands in New Zealand, from 30.5% to 21.6%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Dior’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among face palette brands
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