Brandwave

How popular isDior?

In September 2026, people searched for Dior by name about 5,430 times in New Zealand, a 30.5% increase from the previous year. These searches made up 21.6% of all New Zealand face palette brand searches, placing Dior second out of five brands. When we asked both ChatGPT and Google AI Overviews about face palette brands, Dior did not appear in any of the answers.

Search and AI answers in September 2026

Dior is the second most searched of 5 competitors and not listed in any AI answer.

  1. Charlotte TilburyShare of searches 48.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DiorShare of searches 21.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MorpheShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. HourglassShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Anastasia Beverly HillsShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top face palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dior did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hourglass1st
  2. Morphe2nd
  3. Anastasia Beverly Hills3rd
  4. Charlotte Tilbury–
  5. Dior–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hourglass4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Morphe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face palette brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which face palette brands compete with Dior?

Dior against face palette brands in New Zealand, by month

Share of searches by month for Charlotte Tilbury, Dior, Morphe, Hourglass, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyDiorMorpheHourglassAnastasia Beverly Hills
Oct 202551.6%12.3%11.9%13.3%10.8%
Nov 202555.1%12%10.6%13.7%8.6%
Dec 202549.1%14.4%12.8%14.7%8.8%
Jan 202650.4%16.8%12%13.5%7.2%
Feb 202646.2%15.9%13.1%16.6%8.3%
Mar 202647.7%18.8%11.6%13.8%8.1%
Apr 202653.6%13.9%11.2%12.2%9.1%
May 202650%17.8%12.4%12.7%7.2%
Jun 202656.9%15.7%11.6%10%5.8%
Jul 202653%12.8%13.5%11.7%9%
Aug 202641%30.5%11.1%9.6%7.9%
Sep 202648.7%21.6%11.6%10.3%7.9%

  1. 1.Charlotte Tilbury

    48.7%

    Held 1st. 5.4K estimated branded searches, +3.6% vs prior month. Share +7.6 points.

  2. 2.Dior

    21.6%

    Held 2nd. 2.4K estimated branded searches, -38.1% vs prior month. Share -8.9 points.

  3. 3.Morphe

    11.6%

    Held 3rd. 1.3K estimated branded searches, -8.5% vs prior month. Share +0.5 points.

  4. 4.Hourglass

    10.3%

    Held 4th. 1.1K estimated branded searches, -6.6% vs prior month. Share +0.7 points.

  5. 5.Anastasia Beverly Hills

    7.9%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.

Compare popularity between Dior and its closest rivals

Every comparison with Dior

12 comparisons

How has branded search demand for Dior changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dior in New Zealand rose from 4.2K to 5.4K.
  • Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand increased from 12.3% to 21.6%.
  • Across the 12 months ending September 2026, Dior’s share of searches among face palette brands in New Zealand peaked at 30.5% in August 2026 and was lowest at 12% in November 2025.
  • Across the 12 months ending September 2026, Dior rose from 3rd to 2nd among face palette brands in New Zealand.

How did search popularity change for New Zealand face palette brands in September 2026?

5 changes

  1. In September 2026, Charlotte Tilbury gained share of searches among face palette brands in New Zealand, from 41% to 48.7%.

  2. In September 2026, Hourglass gained share of searches among face palette brands in New Zealand, from 9.6% to 10.3%.

  3. In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%.

  4. In September 2026, Dior lost share of searches among face palette brands in New Zealand, from 30.5% to 21.6%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Dior’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dior’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dior bag
  • dior handbag
  • dior lip oil
  • dior shoes
  • dior wallet
  • homme dior
  • john galliano dior

How the Brand Demand Index is measured

Who owns Dior?

Dior is owned by LVMH. Brandwave also tracks TAG Heuer, Loewe, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, in New Zealand.

Do you work for Dior? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dior compete?

Dior is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Luxury fashion houses7th of 94.4%Show ranking
Face palette brands2nd of 521.6%Shown above
Creator with pink hair and a pink jacket

Is Dior your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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