Brandwave

Luxury fashion houses in New Zealand:Which brands are most popular in search?

In August 2026, Louis Vuitton was the most searched among luxury fashion houses in New Zealand, with an estimated 45.9K branded searches and 27.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Louis Vuitton27.5%
  2. Chanel18.3%
  3. Gucci15.7%
  4. Prada12.6%
  5. Saint Laurent10%
  6. Hermès8.2%
  7. Dior7.6%

Follow luxury fashion houses and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among luxury fashion houses in New Zealand, by month

Share of Search by month for Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonChanelGucciPradaSaint LaurentHermèsDior
Oct 202530.9%14.5%18.1%12%9.7%7.8%6.9%
Nov 202528.5%15%18.5%13.8%10.5%7.2%6.6%
Dec 202529.2%16.9%17%13.7%10%7.2%6%
Jan 202631.1%15.3%16.8%12.4%9.8%8.4%6.2%
Feb 202630.4%16%17.4%12.5%9.5%8.3%5.9%
Mar 202631.4%16%16.5%11.8%9.8%8.7%5.8%
Apr 202631.3%15.5%17.1%12.2%9.4%8.5%6.1%
May 202629.1%19.4%16.7%11.1%8.8%8.8%6%
Jun 202629.1%23.6%14.5%10.2%8.8%8.5%5.3%
Jul 202630.8%17.9%15.5%12.3%9.5%8.3%5.8%
Aug 202627.5%18.3%15.7%12.6%10%8.2%7.6%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Louis Vuitton

    27.5%

    held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.4 points

  2. 2.Chanel

    18.3%

    held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · +0.4 points

  3. 3.Gucci

    15.7%

    held 3rd · 26.2K estimated branded searches · +6.4% vs prior month · +0.2 points

  4. 4.Prada

    12.6%

    held 4th · 21.1K estimated branded searches · +8% vs prior month · +0.4 points

  5. 5.Saint Laurent

    10%

    held 5th · 16.7K estimated branded searches · +10.6% vs prior month · +0.5 points

  6. 6.Hermès

    8.2%

    held 6th · 13.8K estimated branded searches · +4.8% vs prior month · 0 points

  7. 7.Dior

    7.6%

    held 7th · 12.8K estimated branded searches · +39.5% vs prior month · +1.9 points

Compare search popularity between leading brands

Which brand is most popular in search among luxury fashion houses in New Zealand?

In August 2026, Louis Vuitton was the most searched among luxury fashion houses in New Zealand, with an estimated 45.9K branded searches and 27.5% estimated Share of Search within this set. Chanel is in 2nd place, 9.1 percentage points behind at 18.3% Share of Search.

New Zealand luxury fashion houses, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Louis Vuitton30.9% → 27.5%31.4%Mar 202627.5%Aug 20261st
Chanel14.5% → 18.3%23.6%Jun 202614.5%Oct 20253rd → 2nd
Gucci18.1% → 15.7%18.5%Nov 202514.5%Jun 20262nd → 3rd
Prada12% → 12.6%13.8%Nov 202510.2%Jun 20264th
Saint Laurent9.7% → 10%10.5%Nov 20258.8%Jun 20265th
Hermès7.8% → 8.2%8.8%May 20267.2%Nov 20256th
Dior6.9% → 7.6%7.6%Aug 20265.3%Jun 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 30.9% to 27.5%.
  • Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand increased from 14.5% to 18.3%.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 18.1% to 15.7%.
  • Across the 11 months ending August 2026, Prada’s estimated Share of Search among luxury fashion houses in New Zealand increased from 12% to 12.6%.
  • Across the 11 months ending August 2026, Dior’s estimated Share of Search among luxury fashion houses in New Zealand increased from 6.9% to 7.6%.
  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 31.4% in March 2026 and was lowest at 27.5% in August 2026.
  • Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 23.6% in June 2026 and was lowest at 14.5% in October 2025.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 18.5% in November 2025 and was lowest at 14.5% in June 2026.
  • Across the 11 months ending August 2026, Prada’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 13.8% in November 2025 and was lowest at 10.2% in June 2026.
  • Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 10.5% in November 2025 and was lowest at 8.8% in June 2026.
  • Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand peaked at 8.8% in May 2026 and was lowest at 7.2% in November 2025.
  • Across the 11 months ending August 2026, Dior’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 7.6% in August 2026 and was lowest at 5.3% in June 2026.
  • Across the 11 months ending August 2026, Chanel rose from 3rd to 2nd among luxury fashion houses in New Zealand.
  • Across the 11 months ending August 2026, Gucci fell from 2nd to 3rd among luxury fashion houses in New Zealand.
  • Across the 11 months ending August 2026, Saint Laurent and Hermès held steady: their estimated Share of Search among luxury fashion houses in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand luxury fashion houses in August 2026?

  1. In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.

  2. In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.

  3. In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.

  4. Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.

  5. Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.

  6. Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record