How popular isPrada?
In September 2026, people searched for Prada by name about 17,300 times in New Zealand, a 7.7% increase from the previous year. These searches made up 14% of all New Zealand luxury fashion house searches, placing Prada fourth out of nine houses. When we asked both ChatGPT and Google AI Overviews about luxury fashion houses, Prada appeared in all answers and was the fifth most recommended of the nine.
Prada is the fourth most searched of 9 competitors and the fifth most recommended in AI answers.
Louis VuittonShare of searches 27.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ChanelShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GucciShare of searches 15.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 9th
PradaShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
Saint LaurentShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top luxury fashion houses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prada appeared in all five answers. Prada is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Louis Vuitton1st
- Chanel2nd
- Saint Laurent3rd
Dior4th- Prada5th
Hermès6th
Bottega Veneta7th
Loewe8th- Gucci9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Prada5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Louis Vuitton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chanel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bottega Veneta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hermès2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loewe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about luxury fashion houses
5 answers
Asked ChatGPT
“Which luxury fashion house brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best luxury fashion house brands in New Zealand?”
Asked ChatGPT
“What's the best luxury fashion house brand in New Zealand for designer clothing?”
Searched Google, AI Overview
“luxury fashion brands”
Searched Google, AI Overview
“luxury clothing brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which luxury fashion houses compete with Prada?
Share of searches by month for Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès, Dior. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior | Loewe | Bottega Veneta |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 14.2% | 17.5% | 13.4% | 11.1% | 7.7% | 3.5% | 2% | 1.1% |
| Nov 2025 | 27.6% | 14.9% | 17.2% | 15.5% | 12.3% | 7.1% | 3.3% | 1.4% | 0.75% |
| Dec 2025 | 27.6% | 17% | 15.8% | 15.6% | 11.4% | 7.1% | 3.3% | 1.3% | 0.86% |
| Jan 2026 | 29.2% | 15.5% | 15.3% | 14% | 11.8% | 8% | 3.6% | 1.5% | 1.1% |
| Feb 2026 | 28.7% | 16.4% | 16.2% | 14.2% | 11% | 7.8% | 3.2% | 1.5% | 0.95% |
| Mar 2026 | 29.8% | 16% | 15.2% | 13.3% | 11.3% | 8.3% | 3.4% | 1.4% | 1.1% |
| Apr 2026 | 30% | 15.1% | 16.1% | 14.2% | 10.9% | 8.2% | 3.1% | 1.4% | 1.1% |
| May 2026 | 27.4% | 19.5% | 15.9% | 12.6% | 10.1% | 8.6% | 3.4% | 1.4% | 0.98% |
| Jun 2026 | 25.2% | 25.7% | 13.5% | 11.7% | 10% | 8.3% | 3.4% | 1.5% | 0.76% |
| Jul 2026 | 29.1% | 17.6% | 14.9% | 13.8% | 11% | 7.9% | 3.5% | 1.3% | 0.82% |
| Aug 2026 | 25.4% | 18.2% | 14.5% | 14.4% | 11.6% | 8.2% | 5.3% | 1.5% | 1% |
| Sep 2026 | 27.1% | 16.6% | 15.1% | 14% | 12.7% | 7.5% | 4.4% | 1.5% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.1% | 33.5K | +1.2% | +1.7 points | |
| 2, held 2nd | 16.6% | 20.4K | -13.4% | -1.6 points | |
| 3, held 3rd | 15.1% | 18.6K | -1.2% | +0.6 points | |
| 4, held 4th | 14% | 17.3K | -7.2% | -0.3 points | |
| 5, held 5th | 12.7% | 15.7K | +4.6% | +1.2 points | |
| 6, held 6th | 7.5% | 9.2K | -13.8% | -0.8 points | |
| 7, held 7th | 4.4% | 5.4K | -21.4% | -0.9 points | |
| 8, held 8th | 1.5% | 1.9K | 0% | +0.1 points | |
| 9, held 9th | 1.1% | 1.3K | 0% | +0.1 points |
27.1%
Held 1st. 33.5K estimated branded searches, +1.2% vs prior month. Share +1.7 points.
2.
Chanel16.6%
Held 2nd. 20.4K estimated branded searches, -13.4% vs prior month. Share -1.6 points.
3.
Gucci15.1%
Held 3rd. 18.6K estimated branded searches, -1.2% vs prior month. Share +0.6 points.
4.
Prada14%
Held 4th. 17.3K estimated branded searches, -7.2% vs prior month. Share -0.3 points.
12.7%
Held 5th. 15.7K estimated branded searches, +4.6% vs prior month. Share +1.2 points.
6.
Hermès7.5%
Held 6th. 9.2K estimated branded searches, -13.8% vs prior month. Share -0.8 points.
7.
Dior4.4%
Held 7th. 5.4K estimated branded searches, -21.4% vs prior month. Share -0.9 points.
8.
Loewe1.5%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Prada and its closest rivals
Every comparison with Prada
8 comparisons
How has branded search demand for Prada changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Prada in New Zealand rose from 16.1K to 17.3K.
- Across the 12 months ending September 2026, Prada’s share of searches among luxury fashion houses in New Zealand increased from 13.4% to 14%.
- Across the 12 months ending September 2026, Prada’s share of searches among luxury fashion houses in New Zealand peaked at 15.6% in December 2025 and was lowest at 11.7% in June 2026.
How did search popularity change for New Zealand luxury fashion houses in September 2026?
6 changes
In September 2026, Louis Vuitton gained share of searches among luxury fashion houses in New Zealand, from 25.4% to 27.1%.
In September 2026, Saint Laurent gained share of searches among luxury fashion houses in New Zealand, from 11.6% to 12.7%.
In September 2026, Gucci gained share of searches among luxury fashion houses in New Zealand, from 14.5% to 15.1%.
In September 2026, Chanel lost share of searches among luxury fashion houses in New Zealand, from 18.2% to 16.6%.
In September 2026, Dior lost share of searches among luxury fashion houses in New Zealand, from 5.3% to 4.4%.
In September 2026, Hermès lost share of searches among luxury fashion houses in New Zealand, from 8.2% to 7.5%.
How are Prada’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Prada’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- prada
- prada bag
- prada candy
- prada handbag
- prada homme intense
- prada l homme
- prada loafer
- prada luna rossa
- prada paradox
- prada parfume
- prada shoes
- prada sunglasses
- prada wallet
Do you work for Prada? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Prada your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.