Hermès vs Prada:Which is more popular by branded search in New Zealand?
In August 2026, Prada had more branded searches than Hermès among luxury fashion houses in New Zealand. Prada was estimated to have 21.1K branded searches compared to Hermès’ 13.8K, and held a 12.6% Share of Search versus Hermès’ 8.2%.
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Which is more popular in search, Hermès or Prada?
Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prada, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hermès and Prada comparison changed over the last 12 months?
3 findings
- Prada was ahead of Hermès in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 12.3K to 13.8K.
- Across the 11 months ending August 2026, Prada’s estimated Share of Search among luxury fashion houses in New Zealand moved from 12% to 12.6%, and its estimated monthly branded searches moved from 18.9K to 21.1K.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
2 changes
Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hermès’ and Prada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hermès
21 branded search terms
- hermes
- hermes au
- hermes bag
- hermes birkin
- hermes birkin bag
- hermes blanket
- hermes com
- hermes constance
- hermes handbag
- hermes kelly
- hermes kelly bag
- hermes near me
- hermes nz
- hermes perfume
- hermes picotin
- hermes scarf
- hermes shoes
- hermes wallet
- hermes watch
- terre d hermes
- terre d hermes parfum
Prada
20 branded search terms
- prada
- prada bag
- prada candy
- prada com
- prada handbag
- prada homme intense
- prada l homme
- prada loafer
- prada luna rossa
- prada near me
- prada nz
- prada online
- prada paradox
- prada paradoxe
- prada parfume
- prada shades men
- prada shades womens
- prada shoes
- prada sunglasses
- prada wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.