Brandwave

How popular isHermès in search?

In August 2026, there were an estimated 13.8K branded searches for Hermès in New Zealand which is up 11.8% over the last 11 months. Hermès holds 8.2% estimated Share of Search among New Zealand luxury fashion houses and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Louis Vuitton27.5%
  2. Chanel18.3%
  3. Gucci15.7%
  4. Prada12.6%
  5. Saint Laurent10%
  6. Hermès8.2%
  7. Dior7.6%
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Which luxury fashion houses compete with Hermès?

Hermès against luxury fashion houses in New Zealand, by month

Share of Search by month for Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonChanelGucciPradaSaint LaurentHermèsDior
Oct 202530.9%14.5%18.1%12%9.7%7.8%6.9%
Nov 202528.5%15%18.5%13.8%10.5%7.2%6.6%
Dec 202529.2%16.9%17%13.7%10%7.2%6%
Jan 202631.1%15.3%16.8%12.4%9.8%8.4%6.2%
Feb 202630.4%16%17.4%12.5%9.5%8.3%5.9%
Mar 202631.4%16%16.5%11.8%9.8%8.7%5.8%
Apr 202631.3%15.5%17.1%12.2%9.4%8.5%6.1%
May 202629.1%19.4%16.7%11.1%8.8%8.8%6%
Jun 202629.1%23.6%14.5%10.2%8.8%8.5%5.3%
Jul 202630.8%17.9%15.5%12.3%9.5%8.3%5.8%
Aug 202627.5%18.3%15.7%12.6%10%8.2%7.6%
Sep 2026———————

  1. 1.Louis Vuitton

    27.5%

    held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.4 points

  2. 2.Chanel

    18.3%

    held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · +0.4 points

  3. 3.Gucci

    15.7%

    held 3rd · 26.2K estimated branded searches · +6.4% vs prior month · +0.2 points

  4. 4.Prada

    12.6%

    held 4th · 21.1K estimated branded searches · +8% vs prior month · +0.4 points

  5. 5.Saint Laurent

    10%

    held 5th · 16.7K estimated branded searches · +10.6% vs prior month · +0.5 points

  6. 6.Hermès

    8.2%

    held 6th · 13.8K estimated branded searches · +4.8% vs prior month · 0 points

  7. 7.Dior

    7.6%

    held 7th · 12.8K estimated branded searches · +39.5% vs prior month · +1.9 points

Compare search popularity between Hermès and its closest rivals

How has branded search demand for Hermès changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hermès in New Zealand rose from 12.3K to 13.8K.
  • Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand peaked at 8.8% in May 2026 and was lowest at 7.2% in November 2025.

How did search popularity change for New Zealand luxury fashion houses in August 2026?

  1. In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.

  2. In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.

  3. In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.

  4. Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.

  5. Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.

  6. Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.

How is Hermès measured?

Brandwave collects information about searches that people make online using Hermès’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • hermes
  • hermes au
  • hermes bag
  • hermes birkin
  • hermes birkin bag
  • hermes blanket
  • hermes com
  • hermes constance
  • hermes handbag
  • hermes kelly
  • hermes kelly bag
  • hermes near me
  • hermes nz
  • hermes perfume
  • hermes picotin
  • hermes scarf
  • hermes shoes
  • hermes wallet
  • hermes watch
  • terre d hermes
  • terre d hermes parfum

Do you work for Hermès? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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