Brandwave

Bottega Veneta vs Hermès:Which is more popular?

In September 2026, Hermès had more branded searches than Bottega Veneta among luxury fashion houses in New Zealand. Hermès had about 9,210 branded searches, while Bottega Veneta had 1,300. Hermès made up 7.5% of all luxury fashion house searches we track, and Bottega Veneta accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Bottega Veneta appeared in three of the five answers and Hermès in two. Bottega Veneta and Hermès were each mentioned first in two of the four answers.

Among luxury fashion houses in New Zealand in September 2026

Who do people search for more?

Hermès, about 7 searches for every 1 for Bottega Veneta

Hermès 9.2K searchesBottega Veneta 1.3K searches

Who does AI mention more?

Bottega Veneta, mentioned in 3 of 5 answers, Hermès in 2

Bottega Veneta in 3 of 5Hermès in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bottega Veneta first in 2Hermès first in 2

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Top luxury fashion houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bottega Veneta was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hermès was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bottega Veneta and Hermès were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Louis Vuitton1st
  2. Chanel2nd
  3. Saint Laurent3rd
  4. Dior4th
  5. Prada5th
  6. Hermès6th
  7. Bottega Veneta7th
  8. Loewe8th
  9. Gucci9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prada5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Louis Vuitton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chanel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bottega Veneta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hermès2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loewe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about luxury fashion houses

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bottega Veneta or Hermès more popular in search?

This chart shows how often people search Google for Bottega Veneta and Hermès by name. Each line represents a brand's share of searches for all nine luxury fashion houses we track, month by month, from searches in New Zealand.

Bottega Veneta and Hermès among luxury fashion houses in New Zealand, by month

Share of searches by month for Hermès, Bottega Veneta. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonChanelGucciPradaSaint LaurentHermèsDiorLoeweBottega Veneta
Oct 202529.7%14.2%17.5%13.4%11.1%7.7%3.5%2%1.1%
Nov 202527.6%14.9%17.2%15.5%12.3%7.1%3.3%1.4%0.75%
Dec 202527.6%17%15.8%15.6%11.4%7.1%3.3%1.3%0.86%
Jan 202629.2%15.5%15.3%14%11.8%8%3.6%1.5%1.1%
Feb 202628.7%16.4%16.2%14.2%11%7.8%3.2%1.5%0.95%
Mar 202629.8%16%15.2%13.3%11.3%8.3%3.4%1.4%1.1%
Apr 202630%15.1%16.1%14.2%10.9%8.2%3.1%1.4%1.1%
May 202627.4%19.5%15.9%12.6%10.1%8.6%3.4%1.4%0.98%
Jun 202625.2%25.7%13.5%11.7%10%8.3%3.4%1.5%0.76%
Jul 202629.1%17.6%14.9%13.8%11%7.9%3.5%1.3%0.82%
Aug 202625.4%18.2%14.5%14.4%11.6%8.2%5.3%1.5%1%
Sep 202627.1%16.6%15.1%14%12.7%7.5%4.4%1.5%1.1%

How has the Bottega Veneta and Hermès comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand luxury fashion houses in September 2026?

1 change

  1. In September 2026, Hermès lost share of searches among luxury fashion houses in New Zealand, from 8.2% to 7.5%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Bottega Veneta’s and Hermès’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bottega Veneta

1 branded search term

  • bottega veneta

Hermès

15 branded search terms

  • hermes
  • hermes bag
  • hermes birkin
  • hermes birkin bag
  • hermes blanket
  • hermes constance
  • hermes handbag
  • hermes kelly
  • hermes kelly bag
  • hermes perfume
  • hermes scarf
  • hermes shoes
  • hermes wallet
  • hermes watch
  • terre d hermes

How the Brand Demand Index is measured

Other head-to-heads among luxury fashion houses

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