Hermès vs Loewe:Which is more popular?
In September 2026, Hermès had more branded searches than Loewe among luxury fashion houses in New Zealand. Hermès had about 9,210 branded searches, while Loewe had 1,900. Hermès made up 7.5% of all luxury fashion house searches we track, and Loewe accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Hermès and Loewe each appeared in two of the five answers. Hermès and Loewe were each mentioned first in two of the four answers.
Who do people search for more?
Hermès, about 5 searches for every 1 for Loewe
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top luxury fashion houses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hermès was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Loewe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hermès and Loewe were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Louis Vuitton1st
Chanel2nd
Saint Laurent3rd
Dior4th
Prada5th- Hermès6th
Bottega Veneta7th
Loewe8th
Gucci9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Prada5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Louis Vuitton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chanel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bottega Veneta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hermès2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loewe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about luxury fashion houses
5 answers
Asked ChatGPT
“Which luxury fashion house brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best luxury fashion house brands in New Zealand?”
Asked ChatGPT
“What's the best luxury fashion house brand in New Zealand for designer clothing?”
Searched Google, AI Overview
“luxury fashion brands”
Searched Google, AI Overview
“luxury clothing brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Hermès or Loewe more popular in search?
This chart shows how often people search Google for Hermès and Loewe by name. Each line represents a brand's share of searches for all nine luxury fashion houses we track, month by month, from searches in New Zealand.
Share of searches by month for Hermès, Loewe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior | Loewe | Bottega Veneta |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 14.2% | 17.5% | 13.4% | 11.1% | 7.7% | 3.5% | 2% | 1.1% |
| Nov 2025 | 27.6% | 14.9% | 17.2% | 15.5% | 12.3% | 7.1% | 3.3% | 1.4% | 0.75% |
| Dec 2025 | 27.6% | 17% | 15.8% | 15.6% | 11.4% | 7.1% | 3.3% | 1.3% | 0.86% |
| Jan 2026 | 29.2% | 15.5% | 15.3% | 14% | 11.8% | 8% | 3.6% | 1.5% | 1.1% |
| Feb 2026 | 28.7% | 16.4% | 16.2% | 14.2% | 11% | 7.8% | 3.2% | 1.5% | 0.95% |
| Mar 2026 | 29.8% | 16% | 15.2% | 13.3% | 11.3% | 8.3% | 3.4% | 1.4% | 1.1% |
| Apr 2026 | 30% | 15.1% | 16.1% | 14.2% | 10.9% | 8.2% | 3.1% | 1.4% | 1.1% |
| May 2026 | 27.4% | 19.5% | 15.9% | 12.6% | 10.1% | 8.6% | 3.4% | 1.4% | 0.98% |
| Jun 2026 | 25.2% | 25.7% | 13.5% | 11.7% | 10% | 8.3% | 3.4% | 1.5% | 0.76% |
| Jul 2026 | 29.1% | 17.6% | 14.9% | 13.8% | 11% | 7.9% | 3.5% | 1.3% | 0.82% |
| Aug 2026 | 25.4% | 18.2% | 14.5% | 14.4% | 11.6% | 8.2% | 5.3% | 1.5% | 1% |
| Sep 2026 | 27.1% | 16.6% | 15.1% | 14% | 12.7% | 7.5% | 4.4% | 1.5% | 1.1% |
How has the Hermès and Loewe comparison changed over the last 12 months?
3 findings
- Hermès was ahead of Loewe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hermès’ share of searches among luxury fashion houses in New Zealand moved from 7.7% to 7.5%, and its estimated monthly branded searches held steady at 9.2K.
- Across the 12 months ending September 2026, Loewe’s share of searches among luxury fashion houses in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for New Zealand luxury fashion houses in September 2026?
2 changes
In September 2026, Hermès lost share of searches among luxury fashion houses in New Zealand, from 8.2% to 7.5%.
Estimated monthly branded searches for Loewe in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Hermès’ and Loewe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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