Hermès vs Saint Laurent:Which is more popular by branded search in New Zealand?
In August 2026, Saint Laurent had more branded searches than Hermès among luxury fashion houses in New Zealand. Saint Laurent was estimated to have 16.7K branded searches compared to Hermès’ 13.8K, and held a 10% Share of Search versus Hermès’ 8.2%.
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Which is more popular in search, Hermès or Saint Laurent?
Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saint Laurent, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hermès and Saint Laurent comparison changed over the last 12 months?
3 findings
- Saint Laurent was ahead of Hermès in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 12.3K to 13.8K.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 15.2K to 16.7K.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
2 changes
In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hermès’ and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hermès
21 branded search terms
- hermes
- hermes au
- hermes bag
- hermes birkin
- hermes birkin bag
- hermes blanket
- hermes com
- hermes constance
- hermes handbag
- hermes kelly
- hermes kelly bag
- hermes near me
- hermes nz
- hermes perfume
- hermes picotin
- hermes scarf
- hermes shoes
- hermes wallet
- hermes watch
- terre d hermes
- terre d hermes parfum
Saint Laurent
18 branded search terms
- saint laurent
- saint laurent bag
- saint laurent handbag
- saint laurent near me
- saint laurent nz
- saint laurent shoes
- saint laurent wallet
- saint laurent ysl
- saintlaurent
- saintlaurent bag
- saintlaurent shoes
- saintlaurent wallet
- ye saint laurent
- ysl babycat
- ysl com
- ysl high heel
- ysl mon paris
- ysl y edo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.