Louis Vuitton vs Saint Laurent:Which is more popular by branded search in New Zealand?
In August 2026, Louis Vuitton had more branded searches than Saint Laurent among luxury fashion houses in New Zealand. Louis Vuitton was estimated to have 45.9K branded searches compared to Saint Laurent’s 16.7K, and held a 27.5% Share of Search versus Saint Laurent’s 10%.
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Which is more popular in search, Louis Vuitton or Saint Laurent?
Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louis Vuitton, Saint Laurent. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Louis Vuitton and Saint Laurent comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of Saint Laurent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand moved from 30.9% to 27.5%, and its estimated monthly branded searches moved from 48.7K to 45.9K.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 15.2K to 16.7K.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
2 changes
In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Louis Vuitton’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Louis Vuitton
26 branded search terms
- imagination louis vuitton
- louis vuitton
- louis vuitton card holder
- louis vuitton handbag
- louis vuitton imagination
- louis vuitton near me
- louis vuitton neverfull
- louis vuitton neverfull mm
- louis vuitton new zealand
- louis vuitton ombre nomade
- louis vuitton online
- louis vuitton wallet men
- louisvuitton
- louisvuitton bag
- louisvuitton handbag
- louisvuitton nz
- louisvuitton tote
- louisvuitton wallet
- lv
- lv bag men
- lv belt
- lv perfume
- lv purse
- lv scarf
- lv shoes
- lv sunglasses
Saint Laurent
18 branded search terms
- saint laurent
- saint laurent bag
- saint laurent handbag
- saint laurent near me
- saint laurent nz
- saint laurent shoes
- saint laurent wallet
- saint laurent ysl
- saintlaurent
- saintlaurent bag
- saintlaurent shoes
- saintlaurent wallet
- ye saint laurent
- ysl babycat
- ysl com
- ysl high heel
- ysl mon paris
- ysl y edo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.