How popular isLouis Vuitton in search?
In August 2026, there were an estimated 45.9K branded searches for Louis Vuitton in New Zealand which is down 5.7% over the last 11 months. Louis Vuitton holds 31.8% estimated Share of Search among New Zealand handbag brands and is ranked 1st of 8 competitors for search popularity.
Louis Vuitton31.8%
Coach22.7%
Status Anxiety10.5%
Saben10.3%
Kate Spade8.1%
Longchamp7.9%
Michael Kors7.3%
Mimco1.2%
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Which handbag brands compete with Louis Vuitton?
Share of Search by month for Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 45.9K | -6.5% | -3.1 points | |
| 2, held 2nd | 22.7% | 32.9K | -2.4% | -1.2 points | |
| 3, held 3rd | 10.5% | 15.2K | +18.8% | +1.4 points | |
| 4, held 4th | 10.3% | 14.9K | +19.7% | +1.5 points | |
| 5, held 5th | 8.1% | 11.8K | +9.6% | +0.5 points | |
| 6, moved from 7th to 6th | 7.9% | 11.5K | +18% | +1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 7.3% | 10.6K | 0% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.2% | 1.8K | -0.56% | 0 points |
31.8%
held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.1 points
2.
Coach22.7%
held 2nd · 32.9K estimated branded searches · -2.4% vs prior month · -1.2 points
10.5%
held 3rd · 15.2K estimated branded searches · +18.8% vs prior month · +1.4 points
4.
Saben10.3%
held 4th · 14.9K estimated branded searches · +19.7% vs prior month · +1.5 points
8.1%
held 5th · 11.8K estimated branded searches · +9.6% vs prior month · +0.5 points
7.9%
moved from 7th to 6th · 11.5K estimated branded searches · +18% vs prior month · +1 points
7.3%
moved from 6th to 7th · 10.6K estimated branded searches · 0% vs prior month · -0.2 points
8.
Mimco1.2%
held 8th · 1.8K estimated branded searches · -0.56% vs prior month · 0 points
Compare search popularity between Louis Vuitton and its closest rivals
How has branded search demand for Louis Vuitton changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Louis Vuitton in New Zealand fell from 48.7K to 45.9K.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand decreased from 38.8% to 31.8%.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand peaked at 38.8% in October 2025 and was lowest at 31.2% in November 2025.
How did search popularity change for New Zealand handbag brands in August 2026?
6 changes
In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.
In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
Which luxury fashion houses compete with Louis Vuitton?
Share of Search by month for Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.5% | 45.9K | -6.5% | -3.4 points | |
| 2, held 2nd | 18.3% | 30.7K | +7.5% | +0.4 points | |
| 3, held 3rd | 15.7% | 26.2K | +6.4% | +0.2 points | |
| 4, held 4th | 12.6% | 21.1K | +8% | +0.4 points | |
| 5, held 5th | 10% | 16.7K | +10.6% | +0.5 points | |
| 6, held 6th | 8.2% | 13.8K | +4.8% | 0 points | |
| 7, held 7th | 7.6% | 12.8K | +39.5% | +1.9 points |
27.5%
held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.4 points
2.
Chanel18.3%
held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · +0.4 points
3.
Gucci15.7%
held 3rd · 26.2K estimated branded searches · +6.4% vs prior month · +0.2 points
4.
Prada12.6%
held 4th · 21.1K estimated branded searches · +8% vs prior month · +0.4 points
10%
held 5th · 16.7K estimated branded searches · +10.6% vs prior month · +0.5 points
6.
Hermès8.2%
held 6th · 13.8K estimated branded searches · +4.8% vs prior month · 0 points
7.
Dior
7.6%
held 7th · 12.8K estimated branded searches · +39.5% vs prior month · +1.9 points
Compare search popularity between Louis Vuitton and its closest rivals
How has branded search demand for Louis Vuitton changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 30.9% to 27.5%.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 31.4% in March 2026 and was lowest at 27.5% in August 2026.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
6 changes
In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.
In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.
Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.
Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.
How is Louis Vuitton measured?
Brandwave collects information about searches that people make online using Louis Vuitton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- imagination louis vuitton
- louis vuitton
- louis vuitton card holder
- louis vuitton handbag
- louis vuitton imagination
- louis vuitton near me
- louis vuitton neverfull
- louis vuitton neverfull mm
- louis vuitton new zealand
- louis vuitton ombre nomade
- louis vuitton online
- louis vuitton wallet men
- louisvuitton
- louisvuitton bag
- louisvuitton handbag
- louisvuitton nz
- louisvuitton tote
- louisvuitton wallet
- lv
- lv bag men
- lv belt
- lv perfume
- lv purse
- lv scarf
- lv shoes
- lv sunglasses
Who owns Louis Vuitton?
Louis Vuitton is owned by 
LVMH. Brandwave also tracks 
TAG Heuer, 
Moët & Chandon and 
Veuve Clicquot, owned by the same company, in New Zealand.
Do you work for Louis Vuitton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Louis Vuitton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.