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Designer handbag labels in New Zealand:Which brands are most popular in search?

Status Anxiety and Saben share the highest estimated Share of Search among designer handbag labels in New Zealand, at 29.7% and 29.3% in August 2026.

Share of Search, August 2026
  1. Status Anxiety29.7%
  2. Saben29.3%
  3. Deadly Ponies26.2%
  4. Yu Mei11.3%
  5. Mimco3.5%

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Share of SearchLeaderboard

Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among designer handbag labels in New Zealand, by month

Share of Search by month for Status Anxiety, Saben, Deadly Ponies, Yu Mei, Mimco. The figures are in the table below the chart.

View monthly share of search table
MonthStatus AnxietySabenDeadly PoniesYu MeiMimco
Oct 202531.7%31.2%23%9.9%4.3%
Nov 202532.6%34.2%22.4%7.5%3.4%
Dec 202533.2%24.1%24.1%14.9%3.7%
Jan 202630.1%27.1%26.4%12.2%4.1%
Feb 202626.8%31.4%26.7%11.1%4.1%
Mar 202630.9%27.8%27%10.7%3.7%
Apr 202629.1%27.7%29.1%9.8%4.2%
May 202625.1%32.5%28.7%9.9%3.8%
Jun 202630.1%32.4%24.2%9.8%3.6%
Jul 202628.9%28.2%28.6%10.3%4.1%
Aug 202629.7%29.3%26.2%11.3%3.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Status Anxiety

    29.7%

    held 1st · 15.2K estimated branded searches · +18.8% vs prior month · +0.9 points

  2. 2.Saben

    29.3%

    moved from 3rd to 2nd · 14.9K estimated branded searches · +19.7% vs prior month · +1.1 points

  3. 3.Deadly Ponies

    26.2%

    moved from 2nd to 3rd · 13.4K estimated branded searches · +5.8% vs prior month · -2.3 points

  4. 4.Yu Mei

    11.3%

    held 4th · 5.8K estimated branded searches · +25.5% vs prior month · +0.9 points

  5. 5.Mimco

    3.5%

    held 5th · 1.8K estimated branded searches · -0.56% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among designer handbag labels in New Zealand?

Status Anxiety and Saben share the highest estimated Share of Search among designer handbag labels in New Zealand, at 29.7% and 29.3% in August 2026.

New Zealand designer handbag labels, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Status Anxiety31.7% → 29.7%33.2%Dec 202525.1%May 20261st
Saben31.2% → 29.3%34.2%Nov 202524.1%Dec 20252nd
Deadly Ponies23% → 26.2%29.1%Apr 202622.4%Nov 20253rd
Yu Mei9.9% → 11.3%14.9%Dec 20257.5%Nov 20254th
Mimco4.3% → 3.5%4.3%Oct 20253.4%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand decreased from 31.7% to 29.7%.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand decreased from 31.2% to 29.3%.
  • Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand increased from 23% to 26.2%.
  • Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand increased from 9.9% to 11.3%.
  • Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand decreased from 4.3% to 3.5%.
  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand peaked at 33.2% in December 2025 and was lowest at 25.1% in May 2026.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand peaked at 34.2% in November 2025 and was lowest at 24.1% in December 2025.
  • Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand peaked at 29.1% in April 2026 and was lowest at 22.4% in November 2025.
  • Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand peaked at 14.9% in December 2025 and was lowest at 7.5% in November 2025.

How did search popularity change for New Zealand designer handbag labels in August 2026?

  1. In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.

  2. In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.

  4. In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.

  5. In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

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