Brandwave

How popular isSaben?

In September 2026, people searched for Saben by name about 11,600 times in New Zealand, a 13% decrease from the previous year. These searches made up 8.6% of all New Zealand designer handbag label searches, placing Saben fourth out of eight labels. When we asked both ChatGPT and Google AI Overviews about designer handbag labels, Saben appeared in two of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Saben is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Louis VuittonShare of searches 44%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  2. Saint LaurentShare of searches 20.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Deadly PoniesShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. SabenShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Status AnxietyShare of searches 6.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top designer handbag labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Saben was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saben is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deadly Ponies1st
  2. Yu Mei2nd
  3. Saint Laurent3rd
  4. Loewe4th
  5. Saben5th
  6. Louis Vuitton6th
  7. Status Anxiety–
  8. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer handbag labels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer handbag labels compete with Saben?

Saben against designer handbag labels in New Zealand, by month

Share of searches by month for Louis Vuitton, Saint Laurent, Deadly Ponies, Saben, Status Anxiety, Yu Mei, Loewe. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonSaint LaurentDeadly PoniesSabenStatus AnxietyYu MeiLoeweMimco
Oct 202545.2%16.6%10.3%10.3%7.8%5.4%3%1.4%
Nov 202538.1%16.7%12.4%14.4%9.6%5.3%2%1.5%
Dec 202541.4%16.9%11.8%7.9%9.1%9.6%1.9%1.5%
Jan 202644.1%17.5%11.9%8.2%7.5%7.1%2.3%1.4%
Feb 202644.3%16.8%11.9%9.5%7.4%6.4%2.3%1.5%
Mar 202644.6%16.7%12.6%8.5%8%6.2%2.1%1.3%
Apr 202647.5%16.9%12.7%7.2%6.8%5.3%2.1%1.5%
May 202644.5%16%14%9.8%6.2%5.7%2.3%1.4%
Jun 202641.2%16%12.2%11.6%9.4%6.1%2.4%1.2%
Jul 202646.7%17.3%12.6%7.5%6.7%5.7%2.1%1.3%
Aug 202641.9%18.7%12.4%8.7%7.8%6.9%2.4%1.2%
Sep 202644%20.3%10.6%8.6%6.8%5.7%2.5%1.4%

  1. 1.Louis Vuitton

    44%

    Held 1st. 33.5K estimated branded searches, +1.2% vs prior month. Share +2.1 points.

  2. 2.Saint Laurent

    20.3%

    Held 2nd. 15.5K estimated branded searches, +4.7% vs prior month. Share +1.6 points.

  3. 3.Deadly Ponies

    10.6%

    Held 3rd. 8.1K estimated branded searches, -17.5% vs prior month. Share -1.8 points.

  4. 4.Saben

    8.6%

    Held 4th. 6.5K estimated branded searches, -4.2% vs prior month. Share -0.1 points.

  5. 5.Status Anxiety

    6.8%

    Held 5th. 5.2K estimated branded searches, -15.9% vs prior month. Share -1 points.

  6. 6.Yu Mei

    5.7%

    Held 6th. 4.4K estimated branded searches, -20.4% vs prior month. Share -1.2 points.

  7. 7.Loewe

    2.5%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Mimco

    1.4%

    Held 8th. 1.1K estimated branded searches, +11.2% vs prior month. Share +0.2 points.

Compare popularity between Saben and its closest rivals

Every comparison with Saben

12 comparisons

How has branded search demand for Saben changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saben in New Zealand fell from 13.3K to 11.6K.
  • Across the 12 months ending September 2026, Saben’s share of searches among designer handbag labels in New Zealand decreased from 10.3% to 8.6%.
  • Across the 12 months ending September 2026, Saben’s share of searches among designer handbag labels in New Zealand peaked at 14.4% in November 2025 and was lowest at 7.2% in April 2026.

How did search popularity change for New Zealand designer handbag labels in September 2026?

6 changes

  1. In September 2026, Louis Vuitton gained share of searches among designer handbag labels in New Zealand, from 41.9% to 44%.

  2. In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%.

  3. In September 2026, Deadly Ponies lost share of searches among designer handbag labels in New Zealand, from 12.4% to 10.6%.

  4. In September 2026, Yu Mei lost share of searches among designer handbag labels in New Zealand, from 6.9% to 5.7%.

  5. In September 2026, Status Anxiety lost share of searches among designer handbag labels in New Zealand, from 7.8% to 6.8%.

  6. Estimated monthly branded searches for Loewe in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Saben’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Saben’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saben
  • saben bag
  • saben briefcase
  • saben coco
  • saben delilah wallet
  • saben frankie
  • saben matilda
  • saben odile
  • saben outlet
  • saben parker
  • saben parker briefcase
  • saben rebe
  • saben roma
  • saben sam wallet
  • saben tilly
  • saben tilly crossbody
  • saben tote
  • saben wallet
  • saben winona

Do you work for Saben? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Saben compete?

Saben is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands4th of 109.1%Show ranking
designer handbag labels4th of 88.6%Shown above
Crossbody purse brands3rd of 614.3%Show ranking
Creator with pink hair and a pink jacket

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