Coach vs Saben:Which is more popular by branded search in New Zealand?
In August 2026, Coach had more branded searches than Saben among handbag brands in New Zealand. Coach was estimated to have 32.9K branded searches compared to Saben’s 14.9K, and held a 22.7% Share of Search versus Saben’s 10.3%.
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Which is more popular in search, Coach or Saben?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Saben. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Coach and Saben comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Saben took it in November 2025, Coach took it in December 2025.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand moved from 13.1% to 22.7%, and its estimated monthly branded searches moved from 16.5K to 32.9K.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand moved from 11.6% to 10.3%, and its estimated monthly branded searches moved from 14.6K to 14.9K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
11 branded search terms
- coach bag
- coach cross bag
- coach handbag
- coach shoulder bag
- coach tabby bag
- coach teri shoulder bag
- coach tote
- coach tote bag
- coach wallet
- pink bag coach
- vintage coach bags
Saben
26 branded search terms
- saben
- saben bag
- saben beatrice
- saben big sis tilly
- saben briefcase
- saben co nz
- saben coco
- saben delilah wallet
- saben frankie
- saben matilda
- saben near me
- saben nikko
- saben nz
- saben odile
- saben outlet
- saben parker
- saben parker briefcase
- saben rebe
- saben roma
- saben sam wallet
- saben tilly
- saben tilly big sis
- saben tilly crossbody
- saben tote
- saben wallet
- saben winona
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.