Coach vs Louis Vuitton:Which is more popular by branded search in New Zealand?
In August 2026, Louis Vuitton had more branded searches than Coach among handbag brands in New Zealand. Louis Vuitton was estimated to have 45.9K branded searches compared to Coach’s 32.9K, and held a 31.8% Share of Search versus Coach’s 22.7%.
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Which is more popular in search, Coach or Louis Vuitton?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louis Vuitton, Coach. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Coach and Louis Vuitton comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of Coach in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand moved from 13.1% to 22.7%, and its estimated monthly branded searches moved from 16.5K to 32.9K.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 48.7K to 45.9K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
11 branded search terms
- coach bag
- coach cross bag
- coach handbag
- coach shoulder bag
- coach tabby bag
- coach teri shoulder bag
- coach tote
- coach tote bag
- coach wallet
- pink bag coach
- vintage coach bags
Louis Vuitton
26 branded search terms
- imagination louis vuitton
- louis vuitton
- louis vuitton card holder
- louis vuitton handbag
- louis vuitton imagination
- louis vuitton near me
- louis vuitton neverfull
- louis vuitton neverfull mm
- louis vuitton new zealand
- louis vuitton ombre nomade
- louis vuitton online
- louis vuitton wallet men
- louisvuitton
- louisvuitton bag
- louisvuitton handbag
- louisvuitton nz
- louisvuitton tote
- louisvuitton wallet
- lv
- lv bag men
- lv belt
- lv perfume
- lv purse
- lv scarf
- lv shoes
- lv sunglasses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.