Brandwave

Handbag brands in New Zealand:Which brands are most popular in search?

In August 2026, Louis Vuitton was the most searched among handbag brands in New Zealand, with an estimated 45.9K branded searches and 31.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Louis Vuitton31.8%
  2. Coach22.7%
  3. Status Anxiety10.5%
  4. Saben10.3%
  5. Kate Spade8.1%
  6. Longchamp7.9%
  7. Michael Kors7.3%
  8. Mimco1.2%

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Share of SearchLeaderboard

Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among handbag brands in New Zealand, by month

Share of Search by month for Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonCoachStatus AnxietySabenKate SpadeLongchampMichael KorsMimco
Oct 202538.8%13.1%11.8%11.6%8.6%6.2%8.3%1.6%
Nov 202531.2%12.4%14.9%15.7%9.8%5.9%8.7%1.5%
Dec 202533.9%16.6%13.4%9.7%9.4%5.6%9.9%1.5%
Jan 202636.8%16.9%11%9.9%8%7.5%8.4%1.5%
Feb 202637.8%16.6%10%11.8%8.1%6.8%7.4%1.5%
Mar 202638.1%17.1%11.9%10.7%7.4%6.6%6.8%1.4%
Apr 202638.8%19.1%10.1%9.6%8.2%6.1%6.7%1.5%
May 202636.1%18.8%9.2%12%9%6%7.5%1.4%
Jun 202632.3%23.2%10.6%11.4%7.6%6.7%6.9%1.3%
Jul 202634.9%23.9%9.1%8.9%7.6%6.9%7.5%1.3%
Aug 202631.8%22.7%10.5%10.3%8.1%7.9%7.3%1.2%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Louis Vuitton

    31.8%

    held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.1 points

  2. 2.Coach

    22.7%

    held 2nd · 32.9K estimated branded searches · -2.4% vs prior month · -1.2 points

  3. 3.Status Anxiety

    10.5%

    held 3rd · 15.2K estimated branded searches · +18.8% vs prior month · +1.4 points

  4. 4.Saben

    10.3%

    held 4th · 14.9K estimated branded searches · +19.7% vs prior month · +1.5 points

  5. 5.Kate Spade

    8.1%

    held 5th · 11.8K estimated branded searches · +9.6% vs prior month · +0.5 points

  6. 6.Longchamp

    7.9%

    moved from 7th to 6th · 11.5K estimated branded searches · +18% vs prior month · +1 points

  7. 7.Michael Kors

    7.3%

    moved from 6th to 7th · 10.6K estimated branded searches · 0% vs prior month · -0.2 points

  8. 8.Mimco

    1.2%

    held 8th · 1.8K estimated branded searches · -0.56% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among handbag brands in New Zealand?

In August 2026, Louis Vuitton was the most searched among handbag brands in New Zealand, with an estimated 45.9K branded searches and 31.8% estimated Share of Search within this set. Coach is in 2nd place, 9 percentage points behind at 22.7% Share of Search.

New Zealand handbag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Louis Vuitton38.8% → 31.8%38.8%Oct 202531.2%Nov 20251st
Coach13.1% → 22.7%23.9%Jul 202612.4%Nov 20252nd
Status Anxiety11.8% → 10.5%14.9%Nov 20259.1%Jul 20263rd
Saben11.6% → 10.3%15.7%Nov 20258.9%Jul 20264th
Kate Spade8.6% → 8.1%9.8%Nov 20257.4%Mar 20265th
Longchamp6.2% → 7.9%7.9%Aug 20265.6%Dec 20257th → 6th
Michael Kors8.3% → 7.3%9.9%Dec 20256.7%Apr 20266th → 7th
Mimco1.6% → 1.2%1.6%Oct 20251.2%Aug 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand decreased from 38.8% to 31.8%.
  • Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand increased from 13.1% to 22.7%.
  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand decreased from 11.8% to 10.5%.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand decreased from 11.6% to 10.3%.
  • Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand increased from 6.2% to 7.9%.
  • Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand decreased from 8.3% to 7.3%.
  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand peaked at 38.8% in October 2025 and was lowest at 31.2% in November 2025.
  • Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand peaked at 23.9% in July 2026 and was lowest at 12.4% in November 2025.
  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand peaked at 14.9% in November 2025 and was lowest at 9.1% in July 2026.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand peaked at 15.7% in November 2025 and was lowest at 8.9% in July 2026.
  • Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand peaked at 9.8% in November 2025 and was lowest at 7.4% in March 2026.
  • Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 5.6% in December 2025.
  • Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand peaked at 9.9% in December 2025 and was lowest at 6.7% in April 2026.
  • Across the 11 months ending August 2026, Longchamp rose from 7th to 6th among handbag brands in New Zealand.
  • Across the 11 months ending August 2026, Michael Kors fell from 6th to 7th among handbag brands in New Zealand.
  • Across the 11 months ending August 2026, Kate Spade and Mimco held steady: their estimated Share of Search among handbag brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand handbag brands in August 2026?

  1. In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.

  2. In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.

  4. In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.

  5. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.

  6. In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.

  7. Estimated monthly branded searches for Mimco in New Zealand fell 10.5% over 11 measured months, from 2K to 1.8K in August 2026.

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