Brandwave

How popular isSaben?

In September 2026, people searched for Saben by name about 11,600 times in New Zealand, a 13% decrease from the previous year. These searches made up 9.1% of all New Zealand handbag brand searches, placing Saben fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about handbag brands, Saben appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Saben is the fourth most searched of 10 competitors and the most recommended in AI answers.

  1. Louis VuittonShare of searches 27.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. CoachShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. GucciShare of searches 14.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  4. SabenShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Status AnxietyShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top handbag brands in ChatGPT and Google AI Overviews

In two ChatGPT questions and two Google AI Overviews, Saben appeared in all four answers. Saben is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saben1st
  2. Deadly Ponies2nd
  3. Coach3rd
  4. Status Anxiety4th
  5. Louis Vuitton5th
  6. Michael Kors6th
  7. Longchamp7th
  8. Gucci8th
  9. Kate Spade9th
  10. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saben4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Deadly Ponies4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Coach2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Status Anxiety2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Louis Vuitton1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Gucci1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp1 of 4Named in 1 of 2 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Mimco0 of 4Named in 0 of 2 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handbag brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which handbag brands compete with Saben?

Saben against handbag brands in New Zealand, by month

Share of searches by month for Louis Vuitton, Coach, Gucci, Saben, Status Anxiety, Longchamp, Deadly Ponies, Michael Kors, Kate Spade. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonCoachGucciSabenStatus AnxietyLongchampDeadly PoniesMichael KorsKate SpadeMimco
Oct 202530.8%12.2%16.6%10.8%6.9%5.1%5.7%5.3%5.3%1.3%
Nov 202525.7%11.9%14.9%14.3%8.4%5%7%5.3%6.2%1.2%
Dec 202527.4%16%14.6%9.1%8.3%4.7%6.5%6.1%6%1.3%
Jan 202629.1%16.1%13.8%9%6.8%6.4%6.5%5.3%5.8%1.2%
Feb 202629%15.5%15.1%10.4%6.3%5.8%6.4%4.8%5.5%1.2%
Mar 202630.3%15.8%14.1%9.6%7%5.4%7.1%4.5%5.2%1.1%
Apr 202630.5%17.5%14.7%8.4%6%5%6.9%4.3%5.5%1.1%
May 202628.3%17.2%14.7%10.3%5.4%4.5%7.5%5%5.9%1%
Jun 202624.5%23%12.3%10.8%6.9%4.9%6.1%4.7%5.7%0.9%
Jul 202627.6%22.3%13%8%5.5%5.6%6.3%5.5%5.3%0.93%
Aug 202625.4%21.4%13.3%9.3%6.4%6.7%6.2%4.9%5.4%0.98%
Sep 202627.9%19.8%14.4%9.1%5.9%5.9%5.6%5.1%5.1%1.1%

  1. 1.Louis Vuitton

    27.9%

    Held 1st. 35.6K estimated branded searches, +0.59% vs prior month. Share +2.5 points.

  2. 2.Coach

    19.8%

    Held 2nd. 25.3K estimated branded searches, -15.3% vs prior month. Share -1.6 points.

  3. 3.Gucci

    14.4%

    Held 3rd. 18.3K estimated branded searches, -0.87% vs prior month. Share +1.1 points.

  4. 4.Saben

    9.1%

    Held 4th. 11.6K estimated branded searches, -10.8% vs prior month. Share -0.2 points.

  5. 5.Status Anxiety

    5.9%

    Moved from 6th to 5th. 7.6K estimated branded searches, -14.4% vs prior month. Share -0.4 points.

  6. 6.Longchamp

    5.9%

    Moved from 5th to 6th. 7.6K estimated branded searches, -19.2% vs prior month. Share -0.8 points.

  7. 7.Deadly Ponies

    5.6%

    Held 7th. 7.1K estimated branded searches, -18% vs prior month. Share -0.6 points.

  8. 8.Michael Kors

    5.1%

    Moved from 9th to 8th. 6.5K estimated branded searches, -4.6% vs prior month. Share +0.2 points.

  9. 9.Kate Spade

    5.1%

    Moved from 8th to 9th. 6.5K estimated branded searches, -14.4% vs prior month. Share -0.3 points.

  10. 10.Mimco

    1.1%

    Held 10th. 1.4K estimated branded searches, +6.6% vs prior month. Share +0.2 points.

Compare popularity between Saben and its closest rivals

Every comparison with Saben

12 comparisons

How has branded search demand for Saben changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saben in New Zealand fell from 13.3K to 11.6K.
  • Across the 12 months ending September 2026, Saben’s share of searches among handbag brands in New Zealand decreased from 10.8% to 9.1%.
  • Across the 12 months ending September 2026, Saben’s share of searches among handbag brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 8% in July 2026.

How did search popularity change for New Zealand handbag brands in September 2026?

6 changes

  1. In September 2026, Louis Vuitton gained share of searches among handbag brands in New Zealand, from 25.4% to 27.9%.

  2. In September 2026, Gucci gained share of searches among handbag brands in New Zealand, from 13.3% to 14.4%.

  3. In September 2026, Coach lost share of searches among handbag brands in New Zealand, from 21.4% to 19.8%.

  4. In September 2026, Longchamp lost share of searches among handbag brands in New Zealand, from 6.7% to 5.9%.

  5. In September 2026, Deadly Ponies lost share of searches among handbag brands in New Zealand, from 6.2% to 5.6%.

  6. In September 2026, Michael Kors rose from 9th to 8th among handbag brands in New Zealand.

How are Saben’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Saben’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saben
  • saben bag
  • saben briefcase
  • saben coco
  • saben delilah wallet
  • saben frankie
  • saben matilda
  • saben odile
  • saben outlet
  • saben parker
  • saben parker briefcase
  • saben rebe
  • saben roma
  • saben sam wallet
  • saben tilly
  • saben tilly crossbody
  • saben tote
  • saben wallet
  • saben winona

Do you work for Saben? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Saben compete?

Saben is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands4th of 109.1%Shown above
designer handbag labels4th of 88.6%Show ranking
Crossbody purse brands3rd of 614.3%Show ranking
Creator with pink hair and a pink jacket

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