Longchamp vs Saben:Which is more popular by branded search in New Zealand?
In August 2026, Saben had more branded searches than Longchamp among handbag brands in New Zealand. Saben was estimated to have 14.9K branded searches compared to Longchamp’s 11.5K, and held a 10.3% Share of Search versus Longchamp’s 7.9%.
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Which is more popular in search, Longchamp or Saben?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saben, Longchamp. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Longchamp and Saben comparison changed over the last 12 months?
3 findings
- Saben was ahead of Longchamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 7.8K to 11.5K.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand moved from 11.6% to 10.3%, and its estimated monthly branded searches moved from 14.6K to 14.9K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Longchamp’s and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Longchamp
19 branded search terms
- la pliage longchamp
- large longchamp bag
- longchamp
- longchamp bag
- longchamp com
- longchamp cross bag
- longchamp handbag
- longchamp le pliage
- longchamp le pliage bag
- longchamp le pliage large
- longchamp le pliage original
- longchamp le pliage tote
- longchamp near me
- longchamp nz
- longchamp online
- longchamp rucksack
- longchamp small bag
- longchamp tote
- longchamp wallet
Saben
26 branded search terms
- saben
- saben bag
- saben beatrice
- saben big sis tilly
- saben briefcase
- saben co nz
- saben coco
- saben delilah wallet
- saben frankie
- saben matilda
- saben near me
- saben nikko
- saben nz
- saben odile
- saben outlet
- saben parker
- saben parker briefcase
- saben rebe
- saben roma
- saben sam wallet
- saben tilly
- saben tilly big sis
- saben tilly crossbody
- saben tote
- saben wallet
- saben winona
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.