Brandwave

How popular isSaben in search?

In August 2026, there were an estimated 14.9K branded searches for Saben in New Zealand which held steady over the last 11 months. Saben holds 10.3% estimated Share of Search among New Zealand handbag brands and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Louis Vuitton31.8%
  2. Coach22.7%
  3. Status Anxiety10.5%
  4. Saben10.3%
  5. Kate Spade8.1%
  6. Longchamp7.9%
  7. Michael Kors7.3%
  8. Mimco1.2%
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Which handbag brands compete with Saben?

Saben against handbag brands in New Zealand, by month

Share of Search by month for Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonCoachStatus AnxietySabenKate SpadeLongchampMichael KorsMimco
Oct 202538.8%13.1%11.8%11.6%8.6%6.2%8.3%1.6%
Nov 202531.2%12.4%14.9%15.7%9.8%5.9%8.7%1.5%
Dec 202533.9%16.6%13.4%9.7%9.4%5.6%9.9%1.5%
Jan 202636.8%16.9%11%9.9%8%7.5%8.4%1.5%
Feb 202637.8%16.6%10%11.8%8.1%6.8%7.4%1.5%
Mar 202638.1%17.1%11.9%10.7%7.4%6.6%6.8%1.4%
Apr 202638.8%19.1%10.1%9.6%8.2%6.1%6.7%1.5%
May 202636.1%18.8%9.2%12%9%6%7.5%1.4%
Jun 202632.3%23.2%10.6%11.4%7.6%6.7%6.9%1.3%
Jul 202634.9%23.9%9.1%8.9%7.6%6.9%7.5%1.3%
Aug 202631.8%22.7%10.5%10.3%8.1%7.9%7.3%1.2%
Sep 2026————————

  1. 1.Louis Vuitton

    31.8%

    held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.1 points

  2. 2.Coach

    22.7%

    held 2nd · 32.9K estimated branded searches · -2.4% vs prior month · -1.2 points

  3. 3.Status Anxiety

    10.5%

    held 3rd · 15.2K estimated branded searches · +18.8% vs prior month · +1.4 points

  4. 4.Saben

    10.3%

    held 4th · 14.9K estimated branded searches · +19.7% vs prior month · +1.5 points

  5. 5.Kate Spade

    8.1%

    held 5th · 11.8K estimated branded searches · +9.6% vs prior month · +0.5 points

  6. 6.Longchamp

    7.9%

    moved from 7th to 6th · 11.5K estimated branded searches · +18% vs prior month · +1 points

  7. 7.Michael Kors

    7.3%

    moved from 6th to 7th · 10.6K estimated branded searches · 0% vs prior month · -0.2 points

  8. 8.Mimco

    1.2%

    held 8th · 1.8K estimated branded searches · -0.56% vs prior month · 0 points

Compare search popularity between Saben and its closest rivals

How has branded search demand for Saben changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Saben in New Zealand held steady, from 14.6K to 14.9K.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand decreased from 11.6% to 10.3%.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among handbag brands in New Zealand peaked at 15.7% in November 2025 and was lowest at 8.9% in July 2026.

How did search popularity change for New Zealand handbag brands in August 2026?

  1. In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.

  2. In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.

  4. In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.

  5. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.

  6. In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.

Which designer handbag labels compete with Saben?

Saben against designer handbag labels in New Zealand, by month

Share of Search by month for Status Anxiety, Saben, Deadly Ponies, Yu Mei, Mimco. The figures are in the table below the chart.

View monthly share of search table
MonthStatus AnxietySabenDeadly PoniesYu MeiMimco
Oct 202531.7%31.2%23%9.9%4.3%
Nov 202532.6%34.2%22.4%7.5%3.4%
Dec 202533.2%24.1%24.1%14.9%3.7%
Jan 202630.1%27.1%26.4%12.2%4.1%
Feb 202626.8%31.4%26.7%11.1%4.1%
Mar 202630.9%27.8%27%10.7%3.7%
Apr 202629.1%27.7%29.1%9.8%4.2%
May 202625.1%32.5%28.7%9.9%3.8%
Jun 202630.1%32.4%24.2%9.8%3.6%
Jul 202628.9%28.2%28.6%10.3%4.1%
Aug 202629.7%29.3%26.2%11.3%3.5%
Sep 2026—————

  1. 1.Status Anxiety

    29.7%

    held 1st · 15.2K estimated branded searches · +18.8% vs prior month · +0.9 points

  2. 2.Saben

    29.3%

    moved from 3rd to 2nd · 14.9K estimated branded searches · +19.7% vs prior month · +1.1 points

  3. 3.Deadly Ponies

    26.2%

    moved from 2nd to 3rd · 13.4K estimated branded searches · +5.8% vs prior month · -2.3 points

  4. 4.Yu Mei

    11.3%

    held 4th · 5.8K estimated branded searches · +25.5% vs prior month · +0.9 points

  5. 5.Mimco

    3.5%

    held 5th · 1.8K estimated branded searches · -0.56% vs prior month · -0.6 points

Compare search popularity between Saben and its closest rivals

How has branded search demand for Saben changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand decreased from 31.2% to 29.3%.
  • Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand peaked at 34.2% in November 2025 and was lowest at 24.1% in December 2025.

How did search popularity change for New Zealand designer handbag labels in August 2026?

  1. In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.

  2. In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.

  4. In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.

  5. In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

How is Saben measured?

Brandwave collects information about searches that people make online using Saben’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • saben
  • saben bag
  • saben beatrice
  • saben big sis tilly
  • saben briefcase
  • saben co nz
  • saben coco
  • saben delilah wallet
  • saben frankie
  • saben matilda
  • saben near me
  • saben nikko
  • saben nz
  • saben odile
  • saben outlet
  • saben parker
  • saben parker briefcase
  • saben rebe
  • saben roma
  • saben sam wallet
  • saben tilly
  • saben tilly big sis
  • saben tilly crossbody
  • saben tote
  • saben wallet
  • saben winona

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How the Brand Demand Index is measured

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