Saben vs Yu Mei:Which is more popular by branded search in New Zealand?
In August 2026, Saben had more branded searches than Yu Mei among designer handbag labels in New Zealand. Saben was estimated to have 14.9K branded searches compared to Yu Mei’s 5.8K, and held a 29.3% Share of Search versus Yu Mei’s 11.3%.
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Which is more popular in search, Saben or Yu Mei?
Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saben, Yu Mei. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Saben and Yu Mei comparison changed over the last 12 months?
3 findings
- Saben was ahead of Yu Mei in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.2% to 29.3%, and its estimated monthly branded searches moved from 14.6K to 14.9K.
- Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand moved from 9.9% to 11.3%, and its estimated monthly branded searches moved from 4.6K to 5.8K.
How did search popularity change for New Zealand designer handbag labels in August 2026?
2 changes
In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Saben’s and Yu Mei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saben
26 branded search terms
- saben
- saben bag
- saben beatrice
- saben big sis tilly
- saben briefcase
- saben co nz
- saben coco
- saben delilah wallet
- saben frankie
- saben matilda
- saben near me
- saben nikko
- saben nz
- saben odile
- saben outlet
- saben parker
- saben parker briefcase
- saben rebe
- saben roma
- saben sam wallet
- saben tilly
- saben tilly big sis
- saben tilly crossbody
- saben tote
- saben wallet
- saben winona
Yu Mei
13 branded search terms
- jessie wong yu mei
- yu mei
- yu mei bag
- yu mei card holder
- yu mei handbag
- yu mei near me
- yu mei nz
- yu mei tote
- yumei
- yumei bag
- yumei handbag
- yumei nz
- yumei tote
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.