Brandwave

How popular isYu Mei in search?

In August 2026, there were an estimated 5.8K branded searches for Yu Mei in New Zealand which is up 24.5% over the last 11 months. Yu Mei holds 11.3% estimated Share of Search among New Zealand designer handbag labels and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Status Anxiety29.7%
  2. Saben29.3%
  3. Deadly Ponies26.2%
  4. Yu Mei11.3%
  5. Mimco3.5%
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Which designer handbag labels compete with Yu Mei?

Yu Mei against designer handbag labels in New Zealand, by month

Share of Search by month for Status Anxiety, Saben, Deadly Ponies, Yu Mei, Mimco. The figures are in the table below the chart.

View monthly share of search table
MonthStatus AnxietySabenDeadly PoniesYu MeiMimco
Oct 202531.7%31.2%23%9.9%4.3%
Nov 202532.6%34.2%22.4%7.5%3.4%
Dec 202533.2%24.1%24.1%14.9%3.7%
Jan 202630.1%27.1%26.4%12.2%4.1%
Feb 202626.8%31.4%26.7%11.1%4.1%
Mar 202630.9%27.8%27%10.7%3.7%
Apr 202629.1%27.7%29.1%9.8%4.2%
May 202625.1%32.5%28.7%9.9%3.8%
Jun 202630.1%32.4%24.2%9.8%3.6%
Jul 202628.9%28.2%28.6%10.3%4.1%
Aug 202629.7%29.3%26.2%11.3%3.5%
Sep 2026—————

  1. 1.Status Anxiety

    29.7%

    held 1st · 15.2K estimated branded searches · +18.8% vs prior month · +0.9 points

  2. 2.Saben

    29.3%

    moved from 3rd to 2nd · 14.9K estimated branded searches · +19.7% vs prior month · +1.1 points

  3. 3.Deadly Ponies

    26.2%

    moved from 2nd to 3rd · 13.4K estimated branded searches · +5.8% vs prior month · -2.3 points

  4. 4.Yu Mei

    11.3%

    held 4th · 5.8K estimated branded searches · +25.5% vs prior month · +0.9 points

  5. 5.Mimco

    3.5%

    held 5th · 1.8K estimated branded searches · -0.56% vs prior month · -0.6 points

Compare search popularity between Yu Mei and its closest rivals

How has branded search demand for Yu Mei changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yu Mei in New Zealand rose from 4.6K to 5.8K.
  • Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand increased from 9.9% to 11.3%.
  • Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand peaked at 14.9% in December 2025 and was lowest at 7.5% in November 2025.

How did search popularity change for New Zealand designer handbag labels in August 2026?

  1. In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.

  2. In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.

  4. In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.

  5. In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

How is Yu Mei measured?

Brandwave collects information about searches that people make online using Yu Mei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • jessie wong yu mei
  • yu mei
  • yu mei bag
  • yu mei card holder
  • yu mei handbag
  • yu mei near me
  • yu mei nz
  • yu mei tote
  • yumei
  • yumei bag
  • yumei handbag
  • yumei nz
  • yumei tote

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How the Brand Demand Index is measured

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