Brandwave

Yu Mei vs Zambesi:Which is more popular?

In September 2026, Yu Mei had more branded searches than Zambesi among designer fashion labels in New Zealand. Yu Mei had about 2,990 branded searches, while Zambesi had 1,810. Yu Mei made up 5% of all designer fashion label searches we track, and Zambesi accounted for 3%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Yu Mei and Zambesi each appeared in two of the five answers. Zambesi was mentioned before Yu Mei in two out of three answers that named either.

Among designer fashion labels in New Zealand in September 2026

Who do people search for more?

Yu Mei, about 65% more searches than Zambesi

Yu Mei 3K searchesZambesi 1.8K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Yu Mei in 2 of 5Zambesi in 2 of 5

Who does AI recommend more?

Zambesi, named ahead of Yu Mei in 2 of 3 answers

Zambesi first in 2Yu Mei first in 1

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yu Mei was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zambesi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zambesi was listed before Yu Mei in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Kowtow2nd
  3. Harris Tapper3rd
  4. Zambesi4th
  5. Karen Walker5th
  6. Paris Georgia6th
  7. Maggie Marilyn7th
  8. RUBY8th
  9. Marle9th
  10. +1 more
  11. Yu Mei11th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Yu Mei or Zambesi more popular in search?

This chart shows how often people search Google for Yu Mei and Zambesi by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.

Yu Mei and Zambesi among designer fashion labels in New Zealand, by month

Share of searches by month for Yu Mei, Zambesi. The figures are in the table below the chart.

View monthly share of searches table
MonthKaren WalkerJuliette HoganDeadly PoniesCaitlin CrispMaggie MarilynYu MeiHarris TapperRUBYKowtowTwenty-Seven NamesZambesiKate SylvesterParis GeorgiaMarleIngrid Starnes
Oct 202526.1%11.5%10.9%11%5.7%4.6%5.5%5.5%3.6%4%3.2%3.6%2.4%1.9%0.38%
Nov 202531.1%9.4%12.9%10.7%4.6%4.4%5.4%4.8%3.3%3.2%2.6%2.9%2.9%1.3%0.35%
Dec 202533.6%8.2%13.8%9.3%4.9%7%3.2%4.8%3.2%3.5%2.8%2.6%1.7%1.2%0.32%
Jan 202629.9%9.4%12.6%8.6%5.5%6.3%3.5%4.9%3.5%5.6%3.2%3.1%2.3%1.5%0.35%
Feb 202627.2%10.4%11.4%9.5%6.1%5.5%4.7%4.5%3.1%5.1%3.4%4.3%2.6%2%0.37%
Mar 202633.4%8.7%11.8%8.1%6.4%4.8%6.1%3.9%3.1%2.9%2.9%2.8%2.2%2.6%0.33%
Apr 202631.1%9.6%13.4%8.9%5.9%4.5%3.8%3.9%5%2.8%3.3%3%2%2.4%0.36%
May 202630.4%9.2%15.9%7.2%4.7%5.4%5.5%3.3%3.3%3.3%3.2%2.9%2.5%2.8%0.35%
Jun 202632.2%8.2%14.2%7.6%6.3%5.7%4.7%3.8%3.9%4.3%2.9%2.6%1.6%1.9%0.39%
Jul 202632.1%9.7%13.5%6.1%6%4.7%5.7%3.8%3.8%3.3%2.4%4.3%2.5%1.8%0.28%
Aug 202626.6%12.1%11.6%13.8%6.2%5.6%4.8%3%2.8%4.2%2.8%2.2%1.7%2.5%0.25%
Sep 202627.9%12.4%11.8%9.8%6.2%5%4.8%4%3.7%3.5%3%2.8%2.7%2.1%0.32%

How has the Yu Mei and Zambesi comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer fashion labels in September 2026?

2 changes

  1. In September 2026, Yu Mei lost share of searches among designer fashion labels in New Zealand, from 5.6% to 5%.

  2. Estimated monthly branded searches for Zambesi in New Zealand fell 14.6% over 12 measured months, from 2.1K to 1.8K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Yu Mei’s and Zambesi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Yu Mei

2 branded search terms

  • yu mei
  • yumei

Zambesi

5 branded search terms

  • zambesi
  • zambesi clothing
  • zambesi dress
  • zambesi sale
  • zambesi workroom

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

Creator with pink hair and a pink jacket

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