Caitlin Crisp vs Juliette Hogan:Which is more popular?
In September 2026, Juliette Hogan had more branded searches than Caitlin Crisp among designer fashion labels in New Zealand. Juliette Hogan had about 7,500 branded searches, while Caitlin Crisp had 5,930. Juliette Hogan made up 12.4% of all designer fashion label searches we track, and Caitlin Crisp accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Juliette Hogan appeared in four of the five answers and Caitlin Crisp in none.
Who do people search for more?
Juliette Hogan, about 26% more searches than Caitlin Crisp
Who does AI mention more?
Juliette Hogan, mentioned in 4 of 5 answers, Caitlin Crisp in 0
Who does AI recommend more?
Juliette Hogan, the only one of the two named
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Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Juliette Hogan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Caitlin Crisp did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caitlin Crisp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Caitlin Crisp or Juliette Hogan more popular in search?
This chart shows how often people search Google for Caitlin Crisp and Juliette Hogan by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.
Share of searches by month for Juliette Hogan, Caitlin Crisp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
How has the Caitlin Crisp and Juliette Hogan comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Caitlin Crisp took it in November 2025, Juliette Hogan took it in January 2026, Caitlin Crisp took it in August 2026, Juliette Hogan took it in September 2026.
- Across the 12 months ending September 2026, Caitlin Crisp’s share of searches among designer fashion labels in New Zealand moved from 11% to 9.8%, and its estimated monthly branded searches moved from 7.2K to 5.9K.
- Across the 12 months ending September 2026, Juliette Hogan’s share of searches among designer fashion labels in New Zealand moved from 11.5% to 12.4%, and its estimated monthly branded searches held steady at 7.5K.
How did search popularity change for New Zealand designer fashion labels in September 2026?
2 changes
In September 2026, Caitlin Crisp lost share of searches among designer fashion labels in New Zealand, from 13.8% to 9.8%.
Juliette Hogan’s share of searches among designer fashion labels in New Zealand has gained ground for 3 months in a row, from 8.2% to 12.4% in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Caitlin Crisp’s and Juliette Hogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caitlin Crisp
5 branded search terms
- caitlin crisp
- caitlin crisp dress
- caitlin crisp sale
- caitlin crisp set
- caitlincrisp
Juliette Hogan
5 branded search terms
- juliette hogan
- juliette hogan bridal
- juliette hogan dress
- juliette hogan sale
- juliettehogan
Other head-to-heads among designer fashion labels
- Karen Walker vs Juliette Hogan: compare popularity
- Karen Walker vs Deadly Ponies: compare popularity
- Karen Walker vs Caitlin Crisp: compare popularity
- Karen Walker vs Maggie Marilyn: compare popularity
- Juliette Hogan vs Deadly Ponies: compare popularity
- Juliette Hogan vs Maggie Marilyn: compare popularity
Put your own brand in this comparison
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