Deadly Ponies vs Juliette Hogan:Which is more popular?
In September 2026, Juliette Hogan had more branded searches than Deadly Ponies among designer fashion labels in New Zealand. Juliette Hogan had about 7,500 branded searches, while Deadly Ponies had 7,130. Juliette Hogan made up 12.4% of all designer fashion label searches we track, and Deadly Ponies accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Juliette Hogan appeared in four of the five answers and Deadly Ponies in two. Juliette Hogan was mentioned before Deadly Ponies in every answer that named either.
Who do people search for more?
Juliette Hogan, about 5% more searches than Deadly Ponies
Who does AI mention more?
Juliette Hogan, mentioned in 4 of 5 answers, Deadly Ponies in 2
Who does AI recommend more?
Juliette Hogan, named ahead of Deadly Ponies in 4 of 4 answers
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Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Juliette Hogan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deadly Ponies was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Juliette Hogan was listed before Deadly Ponies in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Juliette Hogan1st
Kowtow2nd
Harris Tapper3rd
Zambesi4th
Karen Walker5th
Paris Georgia6th
Maggie Marilyn7th
RUBY8th
Marle9th
Deadly Ponies10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deadly Ponies or Juliette Hogan more popular in search?
This chart shows how often people search Google for Deadly Ponies and Juliette Hogan by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.
Share of searches by month for Juliette Hogan, Deadly Ponies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
How has the Deadly Ponies and Juliette Hogan comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Deadly Ponies took it in November 2025, Juliette Hogan took it in August 2026.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer fashion labels in New Zealand moved from 10.9% to 11.8%, and its estimated monthly branded searches held steady at 7.1K.
- Across the 12 months ending September 2026, Juliette Hogan’s share of searches among designer fashion labels in New Zealand moved from 11.5% to 12.4%, and its estimated monthly branded searches held steady at 7.5K.
How did search popularity change for New Zealand designer fashion labels in September 2026?
2 changes
Juliette Hogan’s share of searches among designer fashion labels in New Zealand has gained ground for 3 months in a row, from 8.2% to 12.4% in September 2026.
In September 2026, Deadly Ponies rose from 4th to 3rd among designer fashion labels in New Zealand.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Deadly Ponies’ and Juliette Hogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
6 branded search terms
- deadly ponies
- deadly ponies belt
- deadly ponies britomart
- deadly ponies sale
- deadly ponies shoes
- deadlyponies
Juliette Hogan
5 branded search terms
- juliette hogan
- juliette hogan bridal
- juliette hogan dress
- juliette hogan sale
- juliettehogan
Other head-to-heads among designer fashion labels
- Karen Walker vs Juliette Hogan: compare popularity
- Karen Walker vs Deadly Ponies: compare popularity
Karen Walker vs Caitlin Crisp: compare popularity- Karen Walker vs Maggie Marilyn: compare popularity
- Juliette Hogan vs Caitlin Crisp: compare popularity
- Juliette Hogan vs Maggie Marilyn: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.