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Designer fashion labels in New Zealand:Which brands are most popular in search?

In August 2026, Karen Walker was the most searched among designer fashion labels in New Zealand, with an estimated 27.2K branded searches and 35% estimated Share of Search within this set.

Share of Search, August 2026
  1. Karen Walker35%
  2. Caitlin Crisp15.3%
  3. Juliette Hogan13.5%
  4. RUBY10.4%
  5. Kowtow7.4%
  6. Maggie Marilyn7%
  7. Twenty-Seven Names4.4%
  8. Zambesi4%
  9. Kate Sylvester2.8%
  10. Ingrid Starnes0.24%

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Share of SearchLeaderboard

Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among designer fashion labels in New Zealand, by month

Share of Search by month for Karen Walker, Caitlin Crisp, Juliette Hogan, RUBY, Kowtow, Maggie Marilyn, Twenty-Seven Names, Zambesi, Kate Sylvester. The figures are in the table below the chart.

View monthly share of search table
MonthKaren WalkerCaitlin CrispJuliette HoganRUBYKowtowMaggie MarilynTwenty-Seven NamesZambesiKate SylvesterIngrid Starnes
Oct 202534%11.3%11.7%14.7%9.4%6.2%3.9%4.3%4.1%0.35%
Nov 202540.4%11.2%9.7%14.1%9%5.3%3%3.4%3.5%0.32%
Dec 202543.4%9.7%8.2%14.7%8.1%5.4%3.5%3.5%3.3%0.29%
Jan 202637.7%9.2%9.7%14.4%9.2%5.9%5.6%4.1%3.7%0.32%
Feb 202634.6%10.2%10.8%13%9.7%6.9%5.2%4.4%5%0.35%
Mar 202644.1%8.1%8.7%12.5%9.6%7%2.9%3.8%3.1%0.31%
Apr 202642.4%8.7%9%11.4%11.7%6.3%2.6%4.1%3.4%0.32%
May 202643.4%7.8%9.8%11.9%9.8%5.7%3.4%4.3%3.7%0.36%
Jun 202641.9%8%8.5%12.5%10.4%6.9%4.2%4%3.4%0.38%
Jul 202642.8%6.5%10.2%12%10%6.5%3.3%3.4%5.1%0.26%
Aug 202635%15.3%13.5%10.4%7.4%7%4.4%4%2.8%0.24%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Karen Walker

    35%

    held 1st · 27.2K estimated branded searches · -7% vs prior month · -7.8 points

  2. 2.Caitlin Crisp

    15.3%

    moved from 6th to 2nd · 11.9K estimated branded searches · +167.1% vs prior month · +8.8 points

  3. 3.Juliette Hogan

    13.5%

    held 3rd · 10.5K estimated branded searches · +51.1% vs prior month · +3.4 points

  4. 4.RUBY

    10.4%

    moved from 2nd to 4th · 8K estimated branded searches · -1.8% vs prior month · -1.6 points

  5. 5.Kowtow

    7.4%

    moved from 4th to 5th · 5.8K estimated branded searches · -15.5% vs prior month · -2.6 points

  6. 6.Maggie Marilyn

    7%

    moved from 5th to 6th · 5.4K estimated branded searches · +21.3% vs prior month · +0.4 points

  7. 7.Twenty-Seven Names

    4.4%

    moved from 9th to 7th · 3.4K estimated branded searches · +52.2% vs prior month · +1.1 points

  8. 8.Zambesi

    4%

    held 8th · 3.1K estimated branded searches · +33.2% vs prior month · +0.6 points

  9. 9.Kate Sylvester

    2.8%

    moved from 7th to 9th · 2.2K estimated branded searches · -38.2% vs prior month · -2.3 points

  10. 10.Ingrid Starnes

    0.24%

    held 10th · 190 estimated branded searches · +5.6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among designer fashion labels in New Zealand?

In August 2026, Karen Walker was the most searched among designer fashion labels in New Zealand, with an estimated 27.2K branded searches and 35% estimated Share of Search within this set. Caitlin Crisp is in 2nd place, 19.7 percentage points behind at 15.3% Share of Search.

New Zealand designer fashion labels, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Karen Walker34% → 35%44.1%Mar 202634%Oct 20251st
Caitlin Crisp11.3% → 15.3%15.3%Aug 20266.5%Jul 20264th → 2nd
Juliette Hogan11.7% → 13.5%13.5%Aug 20268.2%Dec 20253rd
RUBY14.7% → 10.4%14.7%Oct 202510.4%Aug 20262nd → 4th
Kowtow9.4% → 7.4%11.7%Apr 20267.4%Aug 20265th
Maggie Marilyn6.2% → 7%7%Mar 20265.3%Nov 20256th
Twenty-Seven Names3.9% → 4.4%5.6%Jan 20262.6%Apr 20269th → 7th
Zambesi4.3% → 4%4.4%Feb 20263.4%Jul 20267th → 8th
Kate Sylvester4.1% → 2.8%5.1%Jul 20262.8%Aug 20268th → 9th
Ingrid Starnes0.35% → 0.24%0.38%Jun 20260.24%Aug 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Karen Walker’s estimated Share of Search among designer fashion labels in New Zealand increased from 34% to 35%.
  • Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand increased from 11.3% to 15.3%.
  • Across the 11 months ending August 2026, Juliette Hogan’s estimated Share of Search among designer fashion labels in New Zealand increased from 11.7% to 13.5%.
  • Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand decreased from 14.7% to 10.4%.
  • Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand decreased from 9.4% to 7.4%.
  • Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand increased from 6.2% to 7%.
  • Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand increased from 3.9% to 4.4%.
  • Across the 11 months ending August 2026, Kate Sylvester’s estimated Share of Search among designer fashion labels in New Zealand decreased from 4.1% to 2.8%.
  • Across the 11 months ending August 2026, Karen Walker’s estimated Share of Search among designer fashion labels in New Zealand peaked at 44.1% in March 2026 and was lowest at 34% in October 2025.
  • Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand peaked at 15.3% in August 2026 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Juliette Hogan’s estimated Share of Search among designer fashion labels in New Zealand peaked at 13.5% in August 2026 and was lowest at 8.2% in December 2025.
  • Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand peaked at 11.7% in April 2026 and was lowest at 7.4% in August 2026.
  • Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand peaked at 7% in March 2026 and was lowest at 5.3% in November 2025.
  • Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand peaked at 5.6% in January 2026 and was lowest at 2.6% in April 2026.
  • Across the 11 months ending August 2026, Zambesi’s estimated Share of Search among designer fashion labels in New Zealand peaked at 4.4% in February 2026 and was lowest at 3.4% in July 2026.
  • Across the 11 months ending August 2026, Kate Sylvester’s estimated Share of Search among designer fashion labels in New Zealand peaked at 5.1% in July 2026 and was lowest at 2.8% in August 2026.
  • Across the 11 months ending August 2026, Caitlin Crisp rose from 4th to 2nd among designer fashion labels in New Zealand.
  • Across the 11 months ending August 2026, RUBY fell from 2nd to 4th among designer fashion labels in New Zealand.
  • Across the 11 months ending August 2026, Twenty-Seven Names rose from 9th to 7th among designer fashion labels in New Zealand.
  • Across the 11 months ending August 2026, Zambesi fell from 7th to 8th among designer fashion labels in New Zealand.
  • Across the 11 months ending August 2026, Kate Sylvester fell from 8th to 9th among designer fashion labels in New Zealand.
  • Across the 11 months ending August 2026, Ingrid Starnes held steady: its estimated Share of Search among designer fashion labels in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand designer fashion labels in August 2026?

  1. In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.

  2. In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.

  3. In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.

  4. In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.

  5. In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.

  6. In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.

  7. In August 2026, Kate Sylvester lost estimated Share of Search among designer fashion labels in New Zealand, from 5.1% to 2.8%.

  8. In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%.

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