Juliette Hogan vs Maggie Marilyn:Which is more popular by branded search in New Zealand?
In August 2026, Juliette Hogan had more branded searches than Maggie Marilyn among designer fashion labels in New Zealand. Juliette Hogan was estimated to have 10.5K branded searches compared to Maggie Marilyn’s 5.4K, and held a 13.5% Share of Search versus Maggie Marilyn’s 7%.
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Which is more popular in search, Juliette Hogan or Maggie Marilyn?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Juliette Hogan, Maggie Marilyn. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Juliette Hogan and Maggie Marilyn comparison changed over the last 12 months?
3 findings
- Juliette Hogan was ahead of Maggie Marilyn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Juliette Hogan’s estimated Share of Search among designer fashion labels in New Zealand moved from 11.7% to 13.5%, and its estimated monthly branded searches moved from 8.5K to 10.5K.
- Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand moved from 6.2% to 7%, and its estimated monthly branded searches moved from 4.5K to 5.4K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
3 changes

In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.

In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.

Estimated monthly branded searches for Maggie Marilyn in New Zealand rose 19.5% over 11 measured months, from 4.5K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Juliette Hogan’s and Maggie Marilyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Juliette Hogan
10 branded search terms
- juliette hogan
- juliette hogan bridal
- juliette hogan dress
- juliette hogan dress sale
- juliette hogan near me
- juliette hogan nz
- juliette hogan online
- juliette hogan sale
- juliettehogan
- juliettehogan com
Maggie Marilyn
11 branded search terms
- maggie marilyn
- maggie marilyn dress
- maggie marilyn near me
- maggie marilyn new zealand
- maggie marilyn nz
- maggie marilyn online
- maggie marilyn puffer
- maggie marilyn sale
- maggie marilyn stockists
- maggiemarilyn
- maggiemarilyn com

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.