Brandwave

How popular isMaggie Marilyn in search?

In August 2026, there were an estimated 5.4K branded searches for Maggie Marilyn in New Zealand which is up 19.5% over the last 11 months. Maggie Marilyn holds 7% estimated Share of Search among New Zealand designer fashion labels and is ranked 6th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Karen Walker35%
  2. Caitlin Crisp15.3%
  3. Juliette Hogan13.5%
  4. RUBY10.4%
  5. Kowtow7.4%
  6. Maggie Marilyn7%
  7. Twenty-Seven Names4.4%
  8. Zambesi4%
  9. Kate Sylvester2.8%
  10. Ingrid Starnes0.24%
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Which designer fashion labels compete with Maggie Marilyn?

Maggie Marilyn against designer fashion labels in New Zealand, by month

Share of Search by month for Karen Walker, Caitlin Crisp, Juliette Hogan, RUBY, Kowtow, Maggie Marilyn, Twenty-Seven Names, Zambesi, Kate Sylvester. The figures are in the table below the chart.

View monthly share of search table
MonthKaren WalkerCaitlin CrispJuliette HoganRUBYKowtowMaggie MarilynTwenty-Seven NamesZambesiKate SylvesterIngrid Starnes
Oct 202534%11.3%11.7%14.7%9.4%6.2%3.9%4.3%4.1%0.35%
Nov 202540.4%11.2%9.7%14.1%9%5.3%3%3.4%3.5%0.32%
Dec 202543.4%9.7%8.2%14.7%8.1%5.4%3.5%3.5%3.3%0.29%
Jan 202637.7%9.2%9.7%14.4%9.2%5.9%5.6%4.1%3.7%0.32%
Feb 202634.6%10.2%10.8%13%9.7%6.9%5.2%4.4%5%0.35%
Mar 202644.1%8.1%8.7%12.5%9.6%7%2.9%3.8%3.1%0.31%
Apr 202642.4%8.7%9%11.4%11.7%6.3%2.6%4.1%3.4%0.32%
May 202643.4%7.8%9.8%11.9%9.8%5.7%3.4%4.3%3.7%0.36%
Jun 202641.9%8%8.5%12.5%10.4%6.9%4.2%4%3.4%0.38%
Jul 202642.8%6.5%10.2%12%10%6.5%3.3%3.4%5.1%0.26%
Aug 202635%15.3%13.5%10.4%7.4%7%4.4%4%2.8%0.24%
Sep 2026——————————

  1. 1.Karen Walker

    35%

    held 1st · 27.2K estimated branded searches · -7% vs prior month · -7.8 points

  2. 2.Caitlin Crisp

    15.3%

    moved from 6th to 2nd · 11.9K estimated branded searches · +167.1% vs prior month · +8.8 points

  3. 3.Juliette Hogan

    13.5%

    held 3rd · 10.5K estimated branded searches · +51.1% vs prior month · +3.4 points

  4. 4.RUBY

    10.4%

    moved from 2nd to 4th · 8K estimated branded searches · -1.8% vs prior month · -1.6 points

  5. 5.Kowtow

    7.4%

    moved from 4th to 5th · 5.8K estimated branded searches · -15.5% vs prior month · -2.6 points

  6. 6.Maggie Marilyn

    7%

    moved from 5th to 6th · 5.4K estimated branded searches · +21.3% vs prior month · +0.4 points

  7. 7.Twenty-Seven Names

    4.4%

    moved from 9th to 7th · 3.4K estimated branded searches · +52.2% vs prior month · +1.1 points

  8. 8.Zambesi

    4%

    held 8th · 3.1K estimated branded searches · +33.2% vs prior month · +0.6 points

  9. 9.Kate Sylvester

    2.8%

    moved from 7th to 9th · 2.2K estimated branded searches · -38.2% vs prior month · -2.3 points

  10. 10.Ingrid Starnes

    0.24%

    held 10th · 190 estimated branded searches · +5.6% vs prior month · 0 points

Compare search popularity between Maggie Marilyn and its closest rivals

How has branded search demand for Maggie Marilyn changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maggie Marilyn in New Zealand rose from 4.5K to 5.4K.
  • Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand increased from 6.2% to 7%.
  • Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand peaked at 7% in March 2026 and was lowest at 5.3% in November 2025.

How did search popularity change for New Zealand designer fashion labels in August 2026?

  1. In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.

  2. In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.

  3. In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.

  4. In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.

  5. In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.

  6. In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.

How is Maggie Marilyn measured?

Brandwave collects information about searches that people make online using Maggie Marilyn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • maggie marilyn
  • maggie marilyn dress
  • maggie marilyn near me
  • maggie marilyn new zealand
  • maggie marilyn nz
  • maggie marilyn online
  • maggie marilyn puffer
  • maggie marilyn sale
  • maggie marilyn stockists
  • maggiemarilyn
  • maggiemarilyn com

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How the Brand Demand Index is measured

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