Brandwave

How popular isForever New?

In September 2026, people searched for Forever New by name about 30,400 times in New Zealand, about the same as the previous year. These searches made up 20.2% of all New Zealand womenswear label searches, placing Forever New second out of 13 labels. When we asked both ChatGPT and Google AI Overviews about womenswear labels, Forever New appeared in one of the five answers and was the joint fifth most recommended of the 13.

Search and AI answers in September 2026

Forever New is the second most searched of 13 competitors and the joint fifth most recommended in AI answers.

  1. Shine OnShare of searches 23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Forever NewShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. YouKnow ClothingShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Assembly LabelShare of searches 12.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Caroline EveShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top womenswear labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Forever New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Forever New is the joint fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Paris Georgia2nd
  3. RUBY2nd
  4. Kowtow4th
  5. Forever New5th
  6. Maggie Marilyn5th
  7. Augustine5th
  8. Shine On–
  9. YouKnow Clothing–
  10. Assembly Label–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RUBY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kowtow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forever New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shine On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouKnow Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assembly Label0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about womenswear labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which womenswear labels compete with Forever New?

Forever New against womenswear labels in New Zealand, by month

Share of searches by month for Shine On, Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton, Juliette Hogan, Hyde Boutique, Maggie Marilyn. The figures are in the table below the chart.

View monthly share of searches table
MonthShine OnForever NewYouKnow ClothingAssembly LabelCaroline EveAnnah StrettonJuliette HoganHyde BoutiqueMaggie MarilynAugustineParis GeorgiaRUBYKowtow
Oct 202522.6%19.2%17.8%9.6%8.3%7%4.2%5.1%2.3%1%1%1.1%0.82%
Nov 202520.1%17%29.2%8.5%6.1%7.4%3%3.7%1.7%0.74%1.1%0.82%0.6%
Dec 202522.2%18.7%21.3%11.4%6.6%6.6%3.3%4.1%2.2%0.98%0.8%1.1%0.62%
Jan 202622%18.8%17.4%11.5%6.7%6.6%4.1%6.1%2.7%0.98%1.2%1.3%0.75%
Feb 202622.3%19%17.8%11.7%6.8%5.5%4.2%5.1%2.8%1.9%1.2%0.98%0.77%
Mar 202619.6%17.2%19.4%15.6%5.9%6.1%3.7%5.6%3.1%0.89%1.1%0.95%0.89%
Apr 202620%17.5%26.5%13.3%6.1%4.2%3.2%3.8%2.1%0.76%0.76%0.81%0.93%
May 202620.5%18%22.1%16.4%6.1%5%3.2%3.9%1.8%0.59%0.95%0.71%0.77%
Jun 202618.6%19.5%22.5%14.8%5.5%4.5%2.9%6.4%2.4%0.65%0.65%0.78%0.84%
Jul 202617.1%15.3%33.5%11.2%5.2%5.3%3.3%4%2.2%0.43%0.96%0.72%0.78%
Aug 202618%19.2%21.9%11.7%8.2%5.7%5.2%4.2%2.8%0.56%0.82%0.76%0.82%
Sep 202623%20.2%16.6%12.3%7%6.1%4.4%4.4%2.4%1.1%1.1%0.8%0.59%

  1. 1.Shine On

    23%

    Moved from 3rd to 1st. 34.6K estimated branded searches, +21.5% vs prior month. Share +5 points.

  2. 2.Forever New

    20.2%

    Held 2nd. 30.4K estimated branded searches, +0.6% vs prior month. Share +1.1 points.

  3. 3.YouKnow Clothing

    16.6%

    Moved from 1st to 3rd. 24.9K estimated branded searches, -27.9% vs prior month. Share -5.3 points.

  4. 4.Assembly Label

    12.3%

    Held 4th. 18.5K estimated branded searches, -0.16% vs prior month. Share +0.6 points.

  5. 5.Caroline Eve

    7%

    Held 5th. 10.6K estimated branded searches, -18.6% vs prior month. Share -1.2 points.

  6. 6.Annah Stretton

    6.1%

    Held 6th. 9.2K estimated branded searches, +1.3% vs prior month. Share +0.4 points.

  7. 7.Juliette Hogan

    4.4%

    Held 7th. 6.6K estimated branded searches, -18.7% vs prior month. Share -0.8 points.

  8. 8.Hyde Boutique

    4.4%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Maggie Marilyn

    2.4%

    Held 9th. 3.6K estimated branded searches, -19% vs prior month. Share -0.4 points.

  10. 10.Augustine

    1.1%

    Moved from 13th to 10th. 1.6K estimated branded searches, +81.8% vs prior month. Share +0.5 points.

  11. 11.Paris Georgia

    1.1%

    Held 11th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.

  12. 12.RUBY

    0.8%

    Held 12th. 1.2K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Kowtow

    0.59%

    Moved from 10th to 13th. 880 estimated branded searches, -32.3% vs prior month. Share -0.2 points.

Compare popularity between Forever New and its closest rivals

Every comparison with Forever New

12 comparisons

How has branded search demand for Forever New changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Forever New in New Zealand held steady, from 30.3K to 30.4K.
  • Across the 12 months ending September 2026, Forever New’s share of searches among womenswear labels in New Zealand increased from 19.2% to 20.2%.
  • Across the 12 months ending September 2026, Forever New’s share of searches among womenswear labels in New Zealand peaked at 20.2% in September 2026 and was lowest at 15.3% in July 2026.

How did search popularity change for New Zealand womenswear labels in September 2026?

6 changes

  1. In September 2026, Shine On overtook YouKnow Clothing and Forever New to become the leader among womenswear labels in New Zealand, with 23% of the searches.

  2. In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches.

  3. In September 2026, Forever New gained share of searches among womenswear labels in New Zealand, from 19.2% to 20.2%.

  4. In September 2026, Assembly Label gained share of searches among womenswear labels in New Zealand, from 11.7% to 12.3%.

  5. In September 2026, YouKnow Clothing lost share of searches among womenswear labels in New Zealand, from 21.9% to 16.6%.

  6. In September 2026, Caroline Eve lost share of searches among womenswear labels in New Zealand, from 8.2% to 7%.

How are Forever New’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Forever New’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • forever new
  • forever new albany
  • forever new clothing
  • forever new coats
  • forever new gowns
  • forever new sale
  • forever new tops
  • forevernew
  • forevernew aus

Do you work for Forever New? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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