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Womenswear labels in New Zealand:Which brands are most popular in search?

In August 2026, Forever New was the most searched among womenswear labels in New Zealand, with an estimated 43.5K branded searches and 27.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Forever New27.1%
  2. YouKnow Clothing24.3%
  3. Assembly Label18%
  4. Caroline Eve11.1%
  5. Shine On8.4%
  6. Annah Stretton6.2%
  7. Hyde Boutique4.9%

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Share of SearchLeaderboard

Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among womenswear labels in New Zealand, by month

Share of Search by month for Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Shine On, Annah Stretton, Hyde Boutique. The figures are in the table below the chart.

View monthly share of search table
MonthForever NewYouKnow ClothingAssembly LabelCaroline EveShine OnAnnah StrettonHyde Boutique
Oct 202528.3%21.3%15.4%10.1%11.4%7.8%5.8%
Nov 202524.6%32.6%14.5%7.3%8.4%7.9%4.7%
Dec 202527.3%24.5%18.2%8.4%9.4%7.3%4.9%
Jan 202627.6%20%18.2%8.6%10.9%7.7%7%
Feb 202628.2%20.4%20.4%9.2%9.3%6.5%6.1%
Mar 202624.4%21.6%24%7.7%9.2%6.5%6.6%
Apr 202623.2%29.6%21.6%7.5%9.1%4.5%4.5%
May 202627.5%22.8%23.6%7.2%8.9%5.7%4.3%
Jun 202628.5%22.8%22.4%6.4%8%5%6.9%
Jul 202621.2%36.2%18.1%6.7%7.8%5.6%4.4%
Aug 202627.1%24.3%18%11.1%8.4%6.2%4.9%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Forever New

    27.1%

    moved from 2nd to 1st · 43.5K estimated branded searches · +19% vs prior month · +5.9 points

  2. 2.YouKnow Clothing

    24.3%

    moved from 1st to 2nd · 39K estimated branded searches · -37.4% vs prior month · -11.9 points

  3. 3.Assembly Label

    18%

    held 3rd · 28.9K estimated branded searches · -7.5% vs prior month · -0.1 points

  4. 4.Caroline Eve

    11.1%

    moved from 5th to 4th · 17.9K estimated branded searches · +55.7% vs prior month · +4.5 points

  5. 5.Shine On

    8.4%

    moved from 4th to 5th · 13.5K estimated branded searches · 0% vs prior month · +0.6 points

  6. 6.Annah Stretton

    6.2%

    held 6th · 9.9K estimated branded searches · +2.7% vs prior month · +0.6 points

  7. 7.Hyde Boutique

    4.9%

    held 7th · 7.9K estimated branded searches · +4.1% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among womenswear labels in New Zealand?

In August 2026, Forever New was the most searched among womenswear labels in New Zealand, with an estimated 43.5K branded searches and 27.1% estimated Share of Search within this set. YouKnow Clothing is in 2nd place, 2.8 percentage points behind at 24.3% Share of Search.

New Zealand womenswear labels, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Forever New28.3% → 27.1%28.5%Jun 202621.2%Jul 20261st
YouKnow Clothing21.3% → 24.3%36.2%Jul 202620%Jan 20262nd
Assembly Label15.4% → 18%24%Mar 202614.5%Nov 20253rd
Caroline Eve10.1% → 11.1%11.1%Aug 20266.4%Jun 20265th → 4th
Shine On11.4% → 8.4%11.4%Oct 20257.8%Jul 20264th → 5th
Annah Stretton7.8% → 6.2%7.9%Nov 20254.5%Apr 20266th
Hyde Boutique5.8% → 4.9%7%Jan 20264.3%May 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand decreased from 28.3% to 27.1%.
  • Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand increased from 21.3% to 24.3%.
  • Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand increased from 15.4% to 18%.
  • Across the 11 months ending August 2026, Caroline Eve’s estimated Share of Search among womenswear labels in New Zealand increased from 10.1% to 11.1%.
  • Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand decreased from 11.4% to 8.4%.
  • Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand decreased from 7.8% to 6.2%.
  • Across the 11 months ending August 2026, Hyde Boutique’s estimated Share of Search among womenswear labels in New Zealand decreased from 5.8% to 4.9%.
  • Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand peaked at 28.5% in June 2026 and was lowest at 21.2% in July 2026.
  • Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand peaked at 36.2% in July 2026 and was lowest at 20% in January 2026.
  • Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand peaked at 24% in March 2026 and was lowest at 14.5% in November 2025.
  • Across the 11 months ending August 2026, Caroline Eve’s estimated Share of Search among womenswear labels in New Zealand peaked at 11.1% in August 2026 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand peaked at 11.4% in October 2025 and was lowest at 7.8% in July 2026.
  • Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand peaked at 7.9% in November 2025 and was lowest at 4.5% in April 2026.
  • Across the 11 months ending August 2026, Hyde Boutique’s estimated Share of Search among womenswear labels in New Zealand peaked at 7% in January 2026 and was lowest at 4.3% in May 2026.
  • Across the 11 months ending August 2026, Caroline Eve rose from 5th to 4th among womenswear labels in New Zealand.
  • Across the 11 months ending August 2026, Shine On fell from 4th to 5th among womenswear labels in New Zealand.

How did search popularity change for New Zealand womenswear labels in August 2026?

  1. In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.

  2. In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.

  3. In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.

  4. In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.

  5. In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.

  6. In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.

  7. Assembly Label’s estimated Share of Search among womenswear labels in New Zealand has lost ground for 3 months in a row, from 23.6% to 18% in August 2026.

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