Brandwave

Assembly Label vs Forever New:Which is more popular by branded search in New Zealand?

In August 2026, Forever New had more branded searches than Assembly Label among womenswear labels in New Zealand. Forever New was estimated to have 43.5K branded searches compared to Assembly Label’s 28.9K, and held a 27.1% Share of Search versus Assembly Label’s 18%.

Share of Search among womenswear labels in New Zealand in August 2026Which is more popular in search, Assembly Label or Forever New?
Assembly Label18%28.9K searches
vs
Forever New27.1%43.5K searches
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Which is more popular in search, Assembly Label or Forever New?

Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Assembly Label and Forever New among womenswear labels in New Zealand, by month

Share of Search by month for Forever New, Assembly Label. The figures are in the table below the chart.

View monthly share of search table
MonthForever NewYouKnow ClothingAssembly LabelCaroline EveShine OnAnnah StrettonHyde Boutique
Oct 202528.3%21.3%15.4%10.1%11.4%7.8%5.8%
Nov 202524.6%32.6%14.5%7.3%8.4%7.9%4.7%
Dec 202527.3%24.5%18.2%8.4%9.4%7.3%4.9%
Jan 202627.6%20%18.2%8.6%10.9%7.7%7%
Feb 202628.2%20.4%20.4%9.2%9.3%6.5%6.1%
Mar 202624.4%21.6%24%7.7%9.2%6.5%6.6%
Apr 202623.2%29.6%21.6%7.5%9.1%4.5%4.5%
May 202627.5%22.8%23.6%7.2%8.9%5.7%4.3%
Jun 202628.5%22.8%22.4%6.4%8%5%6.9%
Jul 202621.2%36.2%18.1%6.7%7.8%5.6%4.4%
Aug 202627.1%24.3%18%11.1%8.4%6.2%4.9%
Sep 2026———————

How has the Assembly Label and Forever New comparison changed over the last 12 months?

How did search popularity change for New Zealand womenswear labels in August 2026?

  1. In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.

  2. Assembly Label’s estimated Share of Search among womenswear labels in New Zealand has lost ground for 3 months in a row, from 23.6% to 18% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Assembly Label’s and Forever New’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Assembly Label

18 branded search terms

  • assembly label
  • assembly label cashmere
  • assembly label dresses
  • assembly label knits
  • assembly label mens
  • assembly label near me
  • assembly label new market
  • assembly label new zealand
  • assembly label nz
  • assembly label online
  • assembly label outlet
  • assembly label shop
  • assembly label trench
  • assembly label vintage straight jean
  • assembly label womens clothing
  • assemblylabel
  • assemblylabel com
  • assemblylabel nz

Forever New

20 branded search terms

  • forever new
  • forever new albany
  • forever new clothing
  • forever new coats
  • forever new gowns
  • forever new near me
  • forever new nz
  • forever new nz stores
  • forever new online
  • forever new online store
  • forever new sale
  • forever new shop
  • forever new sylvia park
  • forever new tops
  • forever new trench coat
  • forever new womens clothing
  • forevernew
  • forevernew aus
  • forevernew co nz
  • forevernew nz

How the Brand Demand Index is measured

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